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Understand Google's advertising policies, including ad approval status and account suspension
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Trademark policies for PLA ads?

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# 1
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Hello

 

I want to know if an advertiser is restricted to use a brand name in the text ad, does the same apply to the title and description of product listing ads too? Are the trademark policies same for the PLA ads? I can't find any policy related to trademark in Google Shopping Policies here: https://support.google.com/merchants/answer/188484?rd=1

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Accepted by topic author Henry H
September 2015

Re: Trademark policies for PLA ads?

Community Manager
# 2
Community Manager
Hi Henry,

Yep, if you can't use a trademarked term for a text ad, you can't use it in a PLA either. To use the term, you'll want to reach out to the trademark owner and get them to fill out this form on your behalf https://services.google.com/inquiry/aw_tmauth

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Marked as Best Answer.
Solution
Accepted by topic author Henry H
September 2015

Re: Trademark policies for PLA ads?

Community Manager
# 2
Community Manager
Hi Henry,

Yep, if you can't use a trademarked term for a text ad, you can't use it in a PLA either. To use the term, you'll want to reach out to the trademark owner and get them to fill out this form on your behalf https://services.google.com/inquiry/aw_tmauth

Re: Trademark policies for PLA ads?

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# 3
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Coco

Thank you for the confirmation.