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Trademark Policy

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# 1
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Hi guys,

 

Can we use "Google", AdWords" and "Google Partner" words in the text ad?

 

If the advertising agency is providing AdWords marketing to the client (Singapore), can he/she use these words in the text ad?

 

Please advice. Thanks.

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Trademark Policy

Top Contributor
# 2
Top Contributor
Hi Paui.
As a Google Partner, you really should know that to be honest. The answer is no. You can not.

One of the requirements of being a Google Partner is that your website has to link to this page: https://support.google.com/adwordspolicy/answer/152979?hl=en&ref_topic=1626336

It would be wise if you read the pages that you link to.

Also:
See here: http://www.google.ie/permissions/
And here: https://support.google.com/websearch/contact/g_trademark?hl=en&ctx=contactpolicy&utm_source=policyhc...
Marked as Best Answer.
Solution
Accepted by topic author Pui Mun L
September 2015

Re: Trademark Policy

[ Edited ]
Top Contributor
# 3
Top Contributor

Quoting from the Partners Terms of Service:

 

. The Google brand

  1. You may not call yourself (either orally or in writing, including in websites and emails) a Google Partner or any similar term merely because you are participating in the Google a. Partners Program or accessing the Site. You agree:
    1. i. to use Google’s brand features (including the words "Google" and "AdWords") ("Google Brand Features") only in the manner and contexts permitted and described in the Site; and
    2. ii. only in accordance with Google’s brand feature use guidelines available at www.google.com/permissions/guidelines.html.

https://www.google.com/partners/#p_tos

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Trademark Policy

Rising Star
# 4
Rising Star

Hi Pui

 

I don't think you are allowed to use Phrase like "Google" or "Google Partner" in ad texts. Trademark policy clearly indicate that you need autorization from Trademark holder to use them in ad text.

 

Please read here about Trademark policy

 

Also Google has seperate section for Google's trademark policty here

 

https://support.google.com/websearch/contact/g_trademark?hl=en&ctx=contactpolicy&utm_source=policyhc...