AdWords
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Understand Google's advertising policies, including ad approval status and account suspension
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Trademark Infringement

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can a trademark (here, simply the name of the brand and not a logo) be used in an ad on Google solely to indicate that the advertiser is selling the goods of that trademark brand either without obtaining permission from the trademark holder or with objection by the trademark holder.

Re: Trademark Infringement

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hello Harrison,

This is a good question. If an advertiser wishes to advertise for a product brand that they are selling they will need to be an authorized dealer with approval to sell that product.

The best way to do this is to fill out the Google AdWords trademark authorization request form found here: https://services.google.com/inquiry/aw_tmauth?utm_source=policyhc&utm_medium=contact_tmauth&utm_camp...

You will fill it in such a way as to have request for approval sent to the owner of the branded trademark in question for the specific use by your AdWords account for the purposes of selling their branded products.

Let me know if that helps or if you have more questions!

Nick

Re: Trademark Infringement

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hello Nick,
Thank you for your response and I apologize as the world of google adwords
is all new to me. In a nutshell, there are ads already up and running by
sellers of a trademarked brand with the trademark (brand name) in the ads.
Does this mean they already received Google approval? And if so, can the
trademark holder now file a complaint on the grounds of trademark
infringement (or does this fit into the reseller exception in certain
areas).

Thanks and best,

Harrison

Re: Trademark Infringement

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hello Nick,
Thank you for your response and I apologize as the world of google adwords
is all new to me. In a nutshell, there are ads already up and running by
sellers of a trademarked brand with the trademark (brand name) in the ads.
Does this mean they already received Google approval? And if so, can the
trademark holder now file a complaint on the grounds of trademark
infringement (or does this fit into the reseller exception in certain
areas).

Thanks and best,

Harrison
Marked as Best Answer.
Solution
Accepted by topic author Harrison L
August 2016

Re: Trademark Infringement

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆
Harrison,

No apology needed! If I understand correctly, you are saying other advertisers are using the trademarked brand name in their advertising and can the owner of the trademark file a complaint?

The answer is absolutely! Using the same form I linked to above, the owner can submit a complaint with google of the infringement and Google will address review and if infringement has occurred they will take the ad down and give that advertiser a warning. Some major brands submit their trademarked name to not be used by anyone which keeps advertisers from using their brand name in advertising at all without authorization beforehand.

Hope that helped and be sure to select that my reply helped you out!

Best,

Nick

Re: Trademark Infringement

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thanks, Nick. I think this answered my question. Very much appreciated.

Re: Trademark Infringement

Explorer ✭ ✭ ☆
# 7
Explorer ✭ ✭ ☆
Happy to help! Good luck Harrison!