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TradeMark in Ad Title

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I have a question about displaying trademark in ad title. 

As I know when you use a registered trademark with google in your ad, that ad goes under review.

However I made a reaseach and noticed that some guys are displaying the trademark in their ads.

Clear example: search on google.com (US IP) term "hostgator coupon"

(i have attached to this post the results). 

How they do it?

 

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Marius M
September 2015

Re: TradeMark in Ad Title

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

It could be DKI as it inserts a keyword in the Ad Text.

 

AdWords has a trademark complaint form if anyone wants to block those affiliates

https://services.google.com/inquiry/aw_tmcomplaint

 

It seems to me that hostgator themselves do not enforce their rule about PPC because they do not ofer a complaint form to allow affiliates to complain about each other.

 

Yes now I have now read their TOS http://www.hostgator.com/tos/affiliate-tos.php

 

"

You are free to bid on PPC networks for keywords related to web hosting with the intent to direct traffic to HostGator. We do NOT allow any brand name / Trademark bidding (HostGator) or Trademark + bidding (i.e HostGator Coupons). Some examples of prohibited keywords:i

You are prohibited from bidding on any HostGator and HostGator KEYWORD (example: coupon, etc.) terms on any PPC search engine."

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Re: TradeMark in Ad Title

Rising Star
# 2
Rising Star

Re: TradeMark in Ad Title

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Hello Marius,

 

About "How do they do it?" . I think your example is about resellers of that service.

 

Read from here : https://support.google.com/adwordspolicy/answer/6118?hl=en

 

" Trademark terms used in ad text

Google will investigate and may restrict the use of a trademark within ad text. Ads using restricted trademarks in their ad text may not be allowed to run. This policy applies worldwide.

Exceptions: Here are some cases when the policy for ad text doesn't apply in the way described above:

           

 

  • Ad campaigns targeting the United States, Canada, the United Kingdom, or Ireland may use a trademark in ad text if the ad is in compliance with our policy on resellers and informational sites.
  • ............
  • Advertisers can use a trademarked term within ad text if they are authorized, meaning that the trademark owner sent Google the necessary form allowing an advertiser's particular account to use a certain term.
  • .......... "

Re: TradeMark in Ad Title

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
No they are not reseller of that services. They are affiliates. However HostGator Affiliates TOS says: We do NOT allow any brand name / Trademark bidding (HostGator) or Trademark + bidding (i.e HostGator Coupons). Some examples of prohibited keywords:i
"hostgator"
"hostgator.com"
"www.hostgator.com"
"host gator"
"Hostgator coupon"
"Hostgator review"


If I try to setup a search only ad with display title HostGator coupon, that add will be automatically go under review and won't be approved.
Maybe dynamic search ads ?
Marked as Best Answer.
Solution
Accepted by topic author Marius M
September 2015

Re: TradeMark in Ad Title

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

It could be DKI as it inserts a keyword in the Ad Text.

 

AdWords has a trademark complaint form if anyone wants to block those affiliates

https://services.google.com/inquiry/aw_tmcomplaint

 

It seems to me that hostgator themselves do not enforce their rule about PPC because they do not ofer a complaint form to allow affiliates to complain about each other.

 

Yes now I have now read their TOS http://www.hostgator.com/tos/affiliate-tos.php

 

"

You are free to bid on PPC networks for keywords related to web hosting with the intent to direct traffic to HostGator. We do NOT allow any brand name / Trademark bidding (HostGator) or Trademark + bidding (i.e HostGator Coupons). Some examples of prohibited keywords:i

You are prohibited from bidding on any HostGator and HostGator KEYWORD (example: coupon, etc.) terms on any PPC search engine."