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Understand Google's advertising policies, including ad approval status and account suspension
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Tip 4: How to avoid AdWords ad disapprovals? (Part II)

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Google Employee
# 1
Google Employee

Hi All,

 

We are continuing the series this week with some quick tips on how to avoid common Editorial violations. Here they are:

 

Your ad cannot include gimmicky, excessive and/or inappropriate punctuation, symbols, capitalization

 

For example, here’s what’s not okay:

      • An exclamation mark in the ad headline!

      • Repeated punctuation or symbols.....

      • TyPiNg LiKe ThIs

      • 0r L1ke thi$

 

Here’s what’s considered acceptable:

      • Intercapitalization Like This

      • Common abbreviations like ‘USD’ and ‘BTW’

      • Common usage of symbols like ‘5* hotel’

 

Want to know more?

 

• Details on our Editorial Standards Policy are available here - or you can watch these videos below!

 

 

 

Hope you’re a pro now! Watch out next week for some helpful ways to troubleshoot these issues in your own accounts. In the meantime, have questions or feedback? Shoot!

 

P.S. Missed the last 3 posts? Check them out below Smiley Wink

Post #1: Ever wondered...How long does it take for an AdWords ad to be reviewed?

Post #2: Tip 2: Why are AdWords ads disapproved?

Post #3: Tip 3: How to Avoid Ad Disapprovals!

 

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Re: Tip 4: How to avoid AdWords ad disapprovals? (Part II)

Top Contributor
# 2
Top Contributor