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Understand Google's advertising policies, including ad approval status and account suspension
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The same error "[Image ads] Unacceptable animation length"

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi There,

 

I recently made some banners with animation length 27sec. No looping. Still my banners were disapproved. Can any body help?

 

Kuljeet

1 Expert replyverified_user

Re: The same error "[Image ads] Unacceptable animation length&quo

Top Contributor Alumni
# 2
Top Contributor Alumni
Hi Kuljeet,
Usually this happens when videos go over 30 seconds. Double-check your technical settings to make sure that the files really do stop at 27 seconds. The links below can hopefully shed some light on solutions that previous advertisers found. Hope this helps!

https://www.en.adwords-community.com/t5/Ad-Approval-Policy/Image-ads-Unacceptable-animation-length/t...

https://www.en.adwords-community.com/t5/Ad-Approval-Policy/Unacceptable-animation-length/td-p/76982

Re: The same error "[Image ads] Unacceptable animation length&quo

Top Contributor
# 3
Top Contributor

Hi Kuljeet,

 

As per the policy details, apart from the loop and timings, it says that 

  • Flash ads must be 20 fps or slower


More details available here: https://support.google.com/adwordspolicy/answer/176108?hl=en

 

Still if you have some confusions, I would recommend to speak with AdWords support for more specific insights: https://support.google.com/adwords/answer/8206?hl=en&hlrm=en

 

Pankaj

Re: The same error "[Image ads] Unacceptable animation length&

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hello, I am having the same issue. I designed a Flash banner for a client, and he is getting the "Unacceptable animation length" message, but the banner has only 6.6 secs ( without looping ) 24 frames per second ( which according with the Adwords image ad policy is 24f or lower ) and the size is 300x250 pixels, 93 kb and the player is set to 10.1. So I don't understand why the banner is getting this message. Everything is in accordance with Adwords's image ads policies. Can anyone know why this is happening?