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The Adwords payday loans ban - will it be enforced?

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# 1
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Are the new Adwords rules on payday lending in the UK going to be enforced?  We got a slightly different set of new rules from USA - we can advertise any APR we like, as long as the loan term is over 60 days.

 

The competition in this niche is cut throat.... if there are even a small number of websites or accounts that don't have to comply with the rules then we are likely looking at a negative return on our own campaigns and would need to turn them off.  

 

We cannot compete with non compliant setups like this, which has been cleverly setup to disguise what they are doing:

 

http://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwia3fLulILOAhUFntsKHWwpCB0YABAA&ohost=www....

 

This has been setup to appear compliant, the dropdown box for length of loan is 2 months minimum.  

 

If you stay on the page you will be shown this popup:

rules.png

It completely takes over the users visitor path, and redirect them to a non compliant offer (14 day loans).  I appreciate many people won't like the payday industry in general, but its here to stay and all we are asking for is a level playing field. I don't believe we can avoid losing money if we need to bid against disguised non compliant offers like above, or ones like this who don't even attempt to hide what they are doing:

 

http://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwiC3bColoLOAhUNEhsKHWmnDQEYABAF&ohost=www....

 

Could someone please advise me how we can do something about this? I don't know if this forum post itself is enough, or whether this is something we should try to escalate via our account rep.

 

Thanks in advance.

2 Expert replyverified_user

Re: The Adwords payday loans ban - will it be enforced?

Top Contributor
# 2
Top Contributor
You need to file a complaint and have Google investigate. I can say though that the team is overloaded with complaints. It could take a while. A complaint filed in a proper format could help. Search the community for similar cases. These can be of a help.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: The Adwords payday loans ban - will it be enforced?

Top Contributor
# 3
Top Contributor
Hi Chris,

>>> I don't know if this forum post itself is enough... <<<

No, it isn't. As you were told above, submit your report after selecting the radio button "An ad violates other AdWords policies" on the page linked to below:

*** Feedback on AdWords Ads ***
https://support.google.com/adwords/troubleshooter/4578507

>>> Are the new Adwords rules on payday lending in the UK going to be enforced? <<<
Sure, they are. I takes time, however, and sometimes your valuable cooperation too.

Best,
Lakatos