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Text Ads with PLA Ads?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello

 

For an example if my PLA ads are showing for the keyword "white shirts", can I also run a separate text ad under a separate campaign and adgroup for the same keyword - "white shirts"? Is it allowed and any benefit in doing so?

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Henry H
September 2015

Re: Text Ads with PLA Ads?

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

If you want a refference for this it is in the same page : link

 

Quote : "We allow a Product Listing Ad to appear at the same time as a text ad because we want to give shoppers access to the full variety of products that match their search. When a shopper searches for a commercial item online, like a pair of shoes, a video game, or a car, they're usually trying to see all the purchasing possibilities for the item they're looking for. "

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Re: Text Ads with PLA Ads?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Henry,

 

Yes text ads are allowed, the PLA campaign allows even for text ads within it.

Benefits ? Like any other text ad, it can bring more traffic and conversions.

 

Please read from here : link

 

Quote : "

Benefits of Product Listing Ads

  • More traffic and leads: Many businesses experience significantly higher clickthrough rates (CTR) with Product Listing Ads compared to text ads shown in the same location for Google Shopping searches. In some cases, advertisers have experienced double or triple standard clickthrough rates."

Re: Text Ads with PLA Ads?

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Adrian Thank for the reply

So is it okay to run both PLA and text ad for the same keyword at the same time so that both my PLA ad and text ad will show at the same time?

Re: Text Ads with PLA Ads?

[ Edited ]
Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

PLA ads do not have the option to target by keyword, instead the system matches the search terms with the words found in the feed in the Product Title or Product descriptions. So yes a search term might match also a product and it could trigger a text Ad at the same time.

 

For PLAs however you can choose negative keywords to prevent showing up for certain search terms.

Marked as Best Answer.
Solution
Accepted by topic author Henry H
September 2015

Re: Text Ads with PLA Ads?

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

If you want a refference for this it is in the same page : link

 

Quote : "We allow a Product Listing Ad to appear at the same time as a text ad because we want to give shoppers access to the full variety of products that match their search. When a shopper searches for a commercial item online, like a pair of shoes, a video game, or a car, they're usually trying to see all the purchasing possibilities for the item they're looking for. "

Re: Text Ads with PLA Ads?

Follower ✭ ✭ ☆
# 6
Follower ✭ ✭ ☆
Thanks for the help and info

Re: Text Ads with PLA Ads?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Definitely.

 

Run both and check the stats.

 

Sometimes text ads even outperform PLAs.