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Understand Google's advertising policies, including ad approval status and account suspension
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Suspended account

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I recently had my adwords account suspended and I'm trying to fix it but can not get a straight answer from the Google AdWords support team.

 

I spoke to Prashanth from Google AdWords Team over the phone and asked what I could change to fix this problem, he said he would consult an expert and email me but this is all i got back from him.

"landing page quality because we believe that advertising policy violations, as may create a seriously negative or possibly harmful user experience"

 

My current adwords lead generation process for this account:

 

LP = http://www.jbway.com.au/google/

TY = http://www.jbway.com.au/thank-you/

 

A registration resulted in a phone call to book a consultation, subscription to the justin beetons newsletter,

as well as a complementary gift pack including my new book and your own self managed super fund set up.

 

Justin Beeton holds an Australian Financial Services License #302424 which allows him to provide these services. (ABN: 67 111 341 818)

 

Could someone help me idetify the changes i need to make before i resubmit my adwords account to have it approved?

2 Expert replyverified_user

Re: Suspended account

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

I just watched this as well - http://www.youtube.com/watch?v=4VewFkix7qg

From that i feel we are not scamers as, Justin Beeton holds an Australian Financial Services License #302424. ABN: 67 111 341 818.

So we are licensed as an Australian Financial Services Licensee pursuant to section 913B of the Corporations Act 2001. 

Re: Suspended account

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Just reviewing the emails i got from the Adwords officials which also mentioned "User Safety".

I believe after much searching and scrutinising about the topic, I must have breached

the information harvesting section.

 

Collecting personally identifiable informationAllowed with limitationsGoogle allows sites that collect personally identifiable information from users as long as this is not the primary purpose of the site.

 


Regarding my landing page... the form asking for peoples names is not the sole purpose of my landing page. 
  • I have a toll free phone number for people to call me.
  • There are navigation links to privacy policy & T&C's in the footer
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Suspended account /Financial Services

Top Contributor
# 4
Top Contributor

Hello owenmoore_jb and welcome to AdWords community;


When Advertising financial services, you must comply with several sections of the Policy:

 

  • The financial services section itself - complying with regulatory requirements; "Operate in compliance with state and local regulations – for example, include specific disclosures required by local law"
  • The user safety section - "Provide users with accurate information about the risks associated with their product or service – for example, if a site claims large financial gains, it should be clear to the user what kind of money and time needs to be invested to get these results"

I don't think that information harvesting clause was breached, since the only personal information asked, is a "simple"/ standard online form,

 

-Moshe


 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Suspended account /Financial Services

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you for your reply Moshe

 

Here is the most recent reply i recieved from the Adwords support team today.

Any expert insight you have on how I can change http://www.jbway.com.au/google/ so i meet the adwords policy expectations and abide by these policies would be much appreciated.

 

Hello Owen,

I did look into your account: 414-127-5667 and I see that it is suspended because one or more of your sites are not complying with our policies.

As per our User Safety policy, Google AdWords doesn't allow:

- The use of unsubstantiated numbers, statistics, expected ROIs, increases in income, or other unsubstantiated claims about financial gains

- The mention of guaranteed returns, risk-free processes, or immediate results

- The promotion of websites that promise an exaggerated payout for low risk and/or minimal effort

The types of testimonials that require an additional disclaimer or third-party verification in order to comply with this policy include but are not limited to:

- Testimonials that insinuate or promote the benefits of the product or service as life-changing

- Testimonials that promote "ease-of-use," "speed," or general facility with which anyone can accomplish the same results


In order to comply with this policy, you can:

- Review your website and remove all content that promises an exaggerated payout for low risk and/or minimal effort.

- Modify your website so that it more realistically and accurately conveys the benefits of your product.

When making changes, make sure you're transparent to users about any risks involved in using your product. Also add prominent disclaimers specifying the typical results that most users would see.

Once you've made the necessary changes, please write back to us and we'll be happy to check your website again.

To review our User Safety policy, please see:
http://support.google.com/adwordspolicy/bin/static.py?hl=en&topic=1310877&guide=1308243&page=guide.c...

Sincerely,

Prashanth
The Google AdWords Team.

Re: Suspended account /Financial Services

Top Contributor
# 6
Top Contributor

Owen;

This is really uncommon that Google outlines in so many details the steps to be taken to improve a website.

I think your client needs to go through each one, and correct the relevant pages.

The experience shows that until the site is in full compliance - it will not be re-approved;

 

-Moshe

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Suspended account /Financial Services

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Hi Moshe,

 

I have made the changes to meet the policy and replied to Prashanth with this:

 

Hi Prashanth,

I have updated the site.

- Review your website and remove all content that promises an exaggerated payout for low risk and/or minimal effort.
All content relating to exaggerated payouts

- Modify your website so that it more realistically and accurately conveys the benefits of your product.
What it takes to be a great investor
The psychology of successful investing
The benefits of Saving and compounding
Warrens Buffett’s investment philosophy
The right time to Invest
How to make smart investment decisions
How to safely invest in shares
How to protect your down side if you get it wrong
Strategies that you can use to teach your kids to secure their financial success
How to insure your stock portfolio


- Add prominent disclaimers specifying the typical results that most users would see.
The footer for the whole website now displays links addressing these issue.
The JB Way eBook © 2012. All Rights Reserved.

Justin Beeton holds an Australian Financial Services License #302424. ABN: 67 111 341 818.

Privacy Policy | Terms and Conditions | Disclaimer


Please check my website and let me know if it now complies with your policy.
If it doesnt comply please email me with a description of which pages dont comply with which policy.

Thanks

 

 

Do you feel their is any other areas i should change to meet this policies requirements, so my suspension will be lifted.

http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=1050602&rd=1

 

Your help will be much appreciated Moshe

 

Re: Suspended account /Financial Services

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

This email was now followed up with this reply:

 

Hello Owen,

Thanks for responding. We appreciate your understanding and your efforts for making changes in order to comply with our policies.

Further upon review,  your site: "www.jbway.com.au"  has been suspended because it wasn't working at the time when it was reviewed by our specialists.

We suspended your site so you don't have to pay for clicks on your ad when the site isn't working, and to ensure that we provide a good experience for our users. It's possible that there was a temporary disruption in your Internet or website service that caused your site to become inoperable when we checked it.

When a site is suspended, that unfortunately means that you won't be able to advertise this site until the issue's fixed.

 To resolve this issue, please check to see that your site is up and running and then reply to this email to let us know.

You can also request another review at http://support.google.com/adwords/bin/request.py?&contact_type=site_policy.

We appreciate your understanding and cooperation in this matter.

Sincerely,

Prashanth
The Google AdWords Team.

 

But my account is still suspended.

Re: Suspended account /Financial Services/ re-submit site

Top Contributor
# 9
Top Contributor

Hello again Owen;

 

I have reviewed some parts (not all) of your site:

Though much progress has been made, there are - in my view - some points that still need to be addressed. (Keep in mind, that Google does not reveal specific criteria for landing Page violation, just a general statement. Thus, these are my suggestions, and since I do NOT work at Google, consider this with your client. You might invest time and money in further charges, while Google is not satisfied)

 

As to my notion /thoughts:

The download page still include what Google calls "The mention of guaranteed returns, risk-free processes, or immediate results": Examples:

  • "The book is only 120 pages and offers a simple, safe, and successful guide to empower you to take control, protect, and accelerate returns "
  • "How to invest like the worlds greatest investor, Warren Buffett"
  • "How to make a 100% return on your investment immediately – guaranteed"
  1. This page (in my opinion ) violates the Policy as Google indicates, and has to be revised.
  2. I did not see The Australian regulatory compliance statement
  3. Privacy Policy is unreachable.

-Moshe

 


 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Suspended account /Financial Services/ re-submit site

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

Thank you again Moshe.

I have implemented most of these changes and will get other finalised soon.

 

However it seems the adwords team have send me a different response again now from their software principles policy about information harvesting, however you mentioned I looked to not be violating this policy. Its hard for me as they keep changing the reason for suspension.

 

What would you advise?

 

 

Hello Owen,

Thanks for your email.

I have consulted the specialist team and have got an update confirming that the website is still in violation with our Information Harvesting - Free Gifts Policy.

Google doesn’t allow websites or applications to distribute software or downloads that don’t comply with our Software Principles.

More information on this policy:
http://adwords.google.com/support/aw/bin/static.py?hl=en&topic=1310869&guide=1308231&page=guide.cs&a...

To continue advertising with AdWords, you should ensure that your website or application complies with our Software Principles. You should also remove all non-compliant components of your software or executable downloads from your website.

Because our policy reviews are conducted at the site-level, deleting or pausing the keywords, ad groups, campaigns, or ads associated with the website won’t correct the violation or remove the violation history from your account.

If you’ve made changes to your site and would like to request a re-review of your website, please fill out the following form:
http://adwords.google.com/support/aw/bin/request.py?contact_type=site_policy

As noted in our advertising Terms and Conditions, Google may refuse any ads or terminate any ad campaigns when deemed necessary. To view our Terms and Conditions, please visit https://adwords.google.com/select/tsandcsfinder.

Please also note that, if you make the changes also the final decision will be taken by our specialists.

Thank you for your cooperation in this matter.

Sincerely,

Prashanth
The Google AdWords Team.