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Understand Google's advertising policies, including ad approval status and account suspension
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Strange but true

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

So this is the ad:

 

Poetry and Environment

If know we not what life is worth,

then free we are to rape the earth.

 

The only search term is: poetry environment

 

An Adword specialist had a look at it and determined that only people looking for pornography would be able to see it.  I just shrugged my shoulders, rolled my eyes and chuckled.

1 Expert replyverified_user

Re: Strange but true

Top Contributor
# 2
Top Contributor

Hi there; 

You are raising an interesting question.  I will reply by focusing on two points: 

 

1. The first is the concept / business model of Adwords:

I think that the issue here is that in the way Adwords is designed, the goal of the ad-copy / ad-text is to promote the product / service in  a "commercial manner" (i.e make the ad attractive / appealing, so users would click).

 When Promoting "cultural content" (e.g. Poetry blog, literature,  books, cultural events) the ad-copy should be  written from a business perspective / POV,  since Adwords business models is to direct users / traffic to a landing  that "holds" the content. Adwords is not about publishing the content itself in the ad-text.

 

2. The second is in terms of the Policy:

The relevance, clarity ad accuracy section of the Policy is clear: 

  • Your ads and keywords must directly relate to the content on the landing page for your ad. When users see your ad, they should be able to understand what kind of product, service, or other content they'll find on your site.
  • Products or services that are promoted in your ad must be reflected on your landing page

Your ad-copy does not comply with this section. So, (even) if put aside the "r-word" (which triggered the disapproval), and (even) assume that it was "taken out of its real content / intent, even then, the ad does not comply.

-Moshe

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Strange but true

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
You mean that you aren't able to figure out what kind of content is on the landing page? I'll give you a hint: it's poetry about the environment.

Re: Strange but true

Top Contributor
# 4
Top Contributor

Hello again;
I mean that your ad-copy does not "tell" users what is the theme of your site: Is it "environmental poetry"?, Environmental issues"?,  Geology (of our planet)? Or Earth  sciences?....
Again; when a user sees your ad, he / she should be able to grasp (not to guess!) the exact product or service your site is promoting.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’