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Solicitors firm demanding that we add negative keywords - can they?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

So - my client has received a letter from a solicitors firm demanding that we add their client's brand name to our ad campaigns negative keywords, as when their search includes 'summer school' our adverts appear.

 

Can they do this? I assume not but be nice to hear what you guys think.

 

Let me know your thoughts.

 

 

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Accepted by topic author Jen W
September 2015

Re: Solicitors firm demanding that we add negative keywords - can they

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# 2
Top Contributor

Hi Jen, I can't offer any legal advice on this matter - you'd be advised to speak to your own solicitors I'd imagine.

 

However, as non legal advice, no, they can't demand that.  Google allows the use of company names and trade marks in Keywords in all situations and countries.  You may even be allowed to use a trademarked term in the Ad Copy, depending upon the exact situation.

 

You can read more about Trademarks here

 

I'd say - again, not as legal advice - that it's a bluff.  If it were me I'd reply quoting Google's own policies on the matter and leave it at that.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

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Marked as Best Answer.
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Accepted by topic author Jen W
September 2015

Re: Solicitors firm demanding that we add negative keywords - can they

Top Contributor
# 2
Top Contributor

Hi Jen, I can't offer any legal advice on this matter - you'd be advised to speak to your own solicitors I'd imagine.

 

However, as non legal advice, no, they can't demand that.  Google allows the use of company names and trade marks in Keywords in all situations and countries.  You may even be allowed to use a trademarked term in the Ad Copy, depending upon the exact situation.

 

You can read more about Trademarks here

 

I'd say - again, not as legal advice - that it's a bluff.  If it were me I'd reply quoting Google's own policies on the matter and leave it at that.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Solicitors firm demanding that we add negative keywords - can they

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Jon. Just extraordinary really being asked to do this...!