Solicitors firm demanding that we add negative keywords - can they?
So - my client has received a letter from a solicitors firm demanding that we add their client's brand name to our ad campaigns negative keywords, as when their search includes 'summer school' our adverts appear.
Can they do this? I assume not but be nice to hear what you guys think.
Let me know your thoughts.
Re: Solicitors firm demanding that we add negative keywords - can they
Hi Jen, I can't offer any legal advice on this matter - you'd be advised to speak to your own solicitors I'd imagine.
However, as non legal advice, no, they can't demand that. Google allows the use of company names and trade marks in Keywords in all situations and countries. You may even be allowed to use a trademarked term in the Ad Copy, depending upon the exact situation.
I'd say - again, not as legal advice - that it's a bluff. If it were me I'd reply quoting Google's own policies on the matter and leave it at that.