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Understand Google's advertising policies, including ad approval status and account suspension
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Software name in the ad text - is display URL enough?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

For the "free desktop software", AdWords policy now requires that the ad includes the name of the software. My question is, does the name have to be in the text lines, or is it enough to have it as part of the Display URL?

 

Source: https://support.google.com/adwordspolicy/answer/6023676#uc

Free desktop software

  • [...]. Also make sure that your ad includes the name of the specific software.

Thank you

 

Re: Software name in the ad text - is display URL enough?

Badged Google Partner
# 2
Badged Google Partner
Hello Zbyněk,

that will be just guess, but display URL is still part of an ad and if it is not specified any further, display URL should be fine. If you will get your ad disapproved, then change it, but I think display URL should be enough.

Alex