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Understand Google's advertising policies, including ad approval status and account suspension
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Social Casino Advertising

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Our partners is currently operating social casino game that does not contain or link to any destination offering gambling or games where money or other items of value are paid or wagered in exchange for the opportunity to win real money or prizes based on the outcome of the game.

 

The game also does not have any gambling-related advertisements in it.

 

The game also has clear statement that there is no "real money gambling" that is offered in its website.

 

Inside the game it is also clearly informed users that the game is intended for pure fun casino card games with no opportunity to exchange for real money at all.

 

The question is how can we use adwords to promote the game? The game is only available for mobile app.

 

Please help so our partner can utilize adwords to promote the game.

 

Thank you.

2 Expert replyverified_user

Re: Social Casino Advertising

Top Contributor
# 2
Top Contributor
Hi there;
In general, unless you are licensed by regulators, gambling, casino, etc.... cannot be promoted regardless if there is an exchange of monetary prizes or not.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Social Casino Advertising

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi Royale,

Currently Google restricts the promotion of online casino-based games, regardless of whether money is exchanged. If you are located in the US, Google only allows ads promoting the following online gambling by state-run entities: Lotteries. If you are outside the US, refer to this page:

*** Gambling-related content / Countries ***
https://support.google.com/adwordspolicy/answer/6018017#country

The above shows a negative bias. However, Google is currently running a social casino games beta program since November last year which does not accept applicants right now. Still, you are advised to complete a form so you get proper advice in time.

*** Social casino games beta program ***
https://support.google.com/adwordspolicy/answer/6163611

*** Form to register interest in promoting social casino games ***
https://support.google.com/adwords/contact/social_casino_games_int

Best,
Lakatos