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Sites claim to be Google Certified Partners - but don't appear on the search. What can be done?

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# 1
Visitor ✭ ✭ ✭

I have come across deveral sites claiming to be Google Certified Partners - but don't appear on the Google Partner search page.  What can be done to stop them falsely marketing themselves as GCP when they arn't at the detriment of those who are?

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Re: Sites claim to be Google Certified Partners - but don't appear on the search. What can be done?

Top Contributor
# 2
Top Contributor

Hi Simon, well the first step would be to contact Google and let them know; I'm sure they'll take any appropriate action. Smiley Happy

 

As to how you could stop it happening in the first place, that's more tricky.  Pretty much anything you could do to make the badge "official" could be copied or simulated in some way.  Website visitors won't know it should link to their profile and probably don't even realise the Partner search page exists.  If you made it a JS image generated from a valid Google source and tied to a valid partner domain this wouldn't be known by a visitor and the image itself could just be grabbed from a screenshot.

 

My approach has always been simply to inform people of the way things should be on my own website (and in conversation).  If someone asks for my advice I'll always tell them to check the validity of any badges or claims with Google before accepting them at face value.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Sites claim to be Google Certified Partners - but don't appear on the search. What can be done?

Top Contributor
# 3
Top Contributor

Hi Simon,

 

I have just a couple of things to add to what Jon has suggested.

 

First, as the transition from the existing exam system to a newer one in the (hopefully) near future, some certifications may be put on hold until the new exams are available.  I wouldn't assume personally that there is serious deception going on just because you can't find a profile page immediately.

 

Having said that, this is the feedback page/form you can use to refer cases to Google.

 

https://support.google.com/adwords/certification/bin/answer.py?hl=en&answer=152979  (bottom of page)

 

-Tom

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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