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Understand Google's advertising policies, including ad approval status and account suspension
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Sitelinks and Local Extension Disapproved ??

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Why was our ad sitelinks and my local extension suddenly disapproved because it is "disapproved for adult content"? We run a french ecommerce selling adult toys, lingerie, etc (no pornography) and spend about 3500€/month in adwords.

 

Where in the policies is it said that ads with adult-oriented landing pages can't use any Campaign Extensions ? Is there a reasonnable explanation that adult websites can't use these extensions, other than puritanism and wanting to "punish" us for selling "immoral" (but perfectly legal) stuff ?

 

Jerome

2 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by pankaj1782 (Top Contributor)
September 2015

Re: Sitelinks and Local Extension Disapproved ??

Top Contributor
# 2
Top Contributor

Hi Jerome and welcome,

 

Sitelink extensions and Location extensions for adult content are not allowed. Read the policy below:

 

Sitelink policy

 

Location extension Policy

 

Hope that clears it up!

 

Pankaj

Re: Sitelinks and Local Extension Disapproved ??

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I didn't see this. Anyway this rule is completely stupid. The ads all link to non family-safe content and have been approved, so with can't we add sitelinks or local extensions to the same content ?

Marked as Best Answer.
Solution
Accepted by pankaj1782 (Top Contributor)
September 2015

Re: Sitelinks and Local Extension Disapproved ??

Top Contributor
# 4
Top Contributor

Hello again,

 

Sitelink Policy quoted from Google notes:

 

Google assigns a family status to all ads to make sure that ads are shown to an appropriate audience. Sitelinks and the content they point to must be "family safe." Any sitelink that contains "non-family" or "adult" content isn't allowed.

 

Location Extension Policy quote below:

 

Google assigns a family status to all ads to make sure that ads are shown to an appropriate audience. Location extensions and the content they point to must be "family safe." Any location extension that contains "non-family" or "adult" content isn't allowed.

 


Hope that makes more sense now!

Pankaj

Re: Sitelinks and Local Extension Disapproved ??

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

No, that doesn't make any more sense, the policy just says that it isn't allowed. There is no reasonnable explanation WHY it should not be allowed when the ads themselves are approved.

 

The ads are only approved for adult audience, so they only show for adult audiences, and so do the associated sitelinks and local extensions. Preventing adult sites to use them alltogether makes absolutely no sense, since there is already a limitation to when the ads are shown.

Marked as Best Answer.
Solution
Accepted by pankaj1782 (Top Contributor)
September 2015

Re: Sitelinks and Local Extension Disapproved ??

Top Contributor Alumni
# 6
Top Contributor Alumni

Hi Jerome,

 

As Pankaj has already given links and quoted from the policy page, there isn't much else to say on this one. 

 

Google make their own policies for their own products and when it is stated "not allowed" it's pretty clear what it means. They don't have to explain why they made the decision, it is what it is.

 

I can understand that the ads themselves are adult anyway so why should it matter but the policy isn't just for you. Other advertiser in the same industry are in the same situation so it's still an even playing field.

Re: Sitelinks and Local Extension Disapproved ??

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

I can't understand that Google can do whatever policy they want. I am also allowed to say that I think they are stupid policies.

 

And no, the playing field is not even. There are a lot of more "general" sellers (like Amazon for exemple) that also sell adult toys in their catalog. And when they advertise them, they are not submitted to the same limitations than sellers that only sell adult stuff, which is unfair.

 

Jerome

Re: Sitelinks and Local Extension Disapproved ??

Top Contributor Alumni
# 8
Top Contributor Alumni

Do sitelinks appear for amazon ads when the ads are promoting adult toys and any other non family safe content?

 

I've had a look and coulnn't find any. Just because they have a large catalogue of products doesn't mean that they get special treatment when it come to ad status.

 

I do see organic sitelinks, but not any AdWords sitelinks.

Re: Sitelinks and Local Extension Disapproved ??

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Ok maybe not for sitelinks, at least they generic sellers do have a special (well a "normal" treatment) for organic results : rich snippets or instant preview for example, never appear for any adult site, but generic sites have them even for adult products... so I suspect it is probably the same difference of treatment for adwords.

 

See here for example : https://www.google.fr/search?gcx=c&sourceid=chrome&ie=UTF-8&q=vibromasseur+la+redoute#q=vibromasseur...
9th result of second page "Vibromasseur Tiger rechargeable Click'n'Charge Fun ... - La Redoute" with products rich snippets, when specialised adult shops NEVER have rich snippets...

 

 

Re: Sitelinks and Local Extension Disapproved ??

Follower ✭ ✭ ☆
# 10
Follower ✭ ✭ ☆

Hi Jerome

 

I strongly recommend you take the time and read the replies from the previous posters as they have provided you with the necessary information and links to answer/solve your dilema.

 

In your most recent post you made reference to 'organic results' implying Search Engine Optimisation.

This is an AdWords forum and this question would probably be best asked here

 

Hope this helps.