Site linking to disapproved content
Does Google have a problem with a site linking to another site that has content that violates their Adwords policies?
I'll be creating an Adwords account for a retailer. The site I'll be advertising does not violate Adwords policies. However the retailer has another site where they sell novelty fireworks, not allowed by Google, and they link to that site from the main site. Will Google have a problem with this?
Re: Site linking to disapproved content
Yes I expect Google will have a problem with this because it evaluates the quality of the eventual detination URL that your user is likely to arrive on, not just the destination URL that you enter.
Also, what are you going to put in your ads if it isn't fireworks? Just the other stuff?
If I was you I'd just avoid trying to do anything dubious as I find that Google always catches up with you, and when it does the consequences are often serious and irreversible.
All the best