I'm in the process of writing an ebook. I should mention that it is NOT anything related to making money online, get rick quick, lose weight, etc...it is a niche market involving pets....just an educational book with tons of facts....in any case, I was wondering if selling ebooks via adwords is still allowed? It is my own ebook, unique content. I am not promoting it through Clickbank and I was planning on using Paypal as a payment gateway. Are sales pages still allowed or do I have to have a complete website dedicated to my topic? I would appreciate any feedback or comments. I want to use Adwords correctly and certainly don't want to get my account suspended. Thanks.
Re: Selling ebooks
Selling ebooks is fine. Data harvesting in exchange for an ebook is not though. That's probably where you've heard the horror stories.
By "Sales page", I assume that you're talking about a Squeeze Page of sorts or the clickbank STYLE long form lander with yellow text.
Think about it, it's a BOOK you have written. Do it some justice and create a website about it. Give your potential readers a sample of the quality that they can expect from your book. Create a blog and share your expertise. It will all go toward improving your conversions.
Stick to the published policies and you'll be fine. Treat the user like a valued customer and you'll be more than fine.