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Understand Google's advertising policies, including ad approval status and account suspension
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Same Products But Different Domain - Google Shopping Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

Wanted to clarify something - suppose i have 2 domains...

 

1. www.domain1.com

2. www.domain2.com

 

Now Domain 1 has below products,

 

1. Product A

2. Product B

3. Product C

 

And Domain 2 is an exclusive store for PRODUCT B (with same titles, photos, descriptions from Domain1)

 

Now question is that i am already promoting my Domain1 in adwords under 'Google Shopping Ads' ...This means all my products on Domain 1 are being advertised.

 

Now i have opened an exclusive store for Product B - so can i promote it on adwords under Google Shopping Ads? ...Considering these are the same products as on Domain1 with same titles, photos, descriptions, prices etc...

 

Question: can i use the same adwords account to promote both domains under google shopping ads? or should i use another adwords account for domain2?

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
August 2017

Same Products But Different Domain - Google Shopping Ads

[ Edited ]
Top Contributor
# 2
Top Contributor

(1) yes -- the same ad-account may be used
for shopping-ads on multiple domains;
simply create a campaign per domain.

(2) however, advertising similar or duplicate products on

multiple domains is not allowed for shopping-ads, at all,

and is grounds for disapproval or permanent suspension

from the program, at any time.

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August 2017

Same Products But Different Domain - Google Shopping Ads

[ Edited ]
Top Contributor
# 2
Top Contributor

(1) yes -- the same ad-account may be used
for shopping-ads on multiple domains;
simply create a campaign per domain.

(2) however, advertising similar or duplicate products on

multiple domains is not allowed for shopping-ads, at all,

and is grounds for disapproval or permanent suspension

from the program, at any time.

 

 

Same Products But Different Domain - Google Shopping Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

What if we change the description, price and title a bit?

Same Products But Different Domain - Google Shopping Ads

[ Edited ]
Top Contributor
# 4
Top Contributor

generally, there are related policies for both (a) physical inventory and
(b) content -- changing a title, price, description, etc., cannot fix (a).

the policies with respect to shopping-ad auctions are mainly to prevent
(a) gaining an unfair advantage with respect to other merchants, or (b)
creating a poor experience with respect to google's users, or both --
both aspects of the policies are important.

 

that is, one website, one ad-account, one merchant-center-account,

and one ad-listing of a physical inventory item, is the general rule,

for shopping-ads, with respect to a merchant/advertiser/business-entity.

 

that said, other campaign-types and ad-formats

may be used to surface multiple ads for the same

product, or the same product on different websites --

although, that may result in brand dilution over time.