AdWords
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Understand Google's advertising policies, including ad approval status and account suspension
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Remarketing for Webshop selling Wine

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everybody,

 

I was setting up audiences for a web shop in Denmark selling wines.

 

I was a bit surprised to see all of them were being disapproved by google due to the policy violation.

 

Seems as if it's not possible to do remarketing if you sell alcohol. Is this really true?

 

Many thanks in advance.

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Marked as Best Answer.
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Accepted by Archit (Rising Star)
May 2017

Remarketing for Webshop selling Wine

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

@Iversen

 

I think remarketing is treated by google as Personalised advertising. There is a policy that I think prohibits remarketing an alcohol. Please check https://support.google.com/adwordspolicy/answer/143465

Also please see this forum discussion

https://www.en.advertisercommunity.com/t5/Ad-Approval-Policy/Is-it-possible-to-use-Google-remarketin...

 

Shamack

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by Archit (Rising Star)
May 2017

Remarketing for Webshop selling Wine

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

@Iversen

 

I think remarketing is treated by google as Personalised advertising. There is a policy that I think prohibits remarketing an alcohol. Please check https://support.google.com/adwordspolicy/answer/143465

Also please see this forum discussion

https://www.en.advertisercommunity.com/t5/Ad-Approval-Policy/Is-it-possible-to-use-Google-remarketin...

 

Shamack

 

Remarketing for Webshop selling Wine

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

thanks for the quick answer!