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Understand Google's advertising policies, including ad approval status and account suspension
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Remarketing For Legal & Dentists?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Hi,
 
Need your help in understanding if Remarketing is allowed for the below mentioned businesses - 
 
Attorney Services like - 
Bankruptcy
Divorce
Criminal Defence
 
Treatments like - 
Invisalign
Back Pain
Implant & Cosmetic Dentistry
 
These will be lead generation campaigns targeting US.
1 Expert replyverified_user

Remarketing For Legal & Dentists?

Badged Google Partner
# 2
Badged Google Partner

I would say remarketing is definitely not going to be allowed for anything medical related. Even though it's dentistry, it's still likely to be considered "sensitive information". I have created and run remarketing lists for bankruptcy attorneys before - But, it's been a couple of years and that may have changed.

 

You can definitely try. Your lists may get disapproved, but that shouldn't cause any ad approval issues.

Tom

Marked as Best Answer.
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Accepted by topic author Lakeer K
March

Remarketing For Legal & Dentists?

Top Contributor
# 3
Top Contributor

These all are not allowed because they might reveal or  imply a user's medical condition or financial or legal status

The list will be disapproved.  I agree  with @tomhalejr that this would not be a ground for suspension, but violations are kept on record. So, since this is clearly not allowed, I would not test.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Remarketing For Legal & Dentists?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks @tomhalejr & @MosheTLV