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Understand Google's advertising policies, including ad approval status and account suspension
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Remarketing For Legal & Dentists?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Need your help in understanding if Remarketing is allowed for the below mentioned businesses - 
Attorney Services like - 
Criminal Defence
Treatments like - 
Back Pain
Implant & Cosmetic Dentistry
These will be lead generation campaigns targeting US.
1 Expert replyverified_user

Remarketing For Legal & Dentists?

Badged Google Partner
# 2
Badged Google Partner

I would say remarketing is definitely not going to be allowed for anything medical related. Even though it's dentistry, it's still likely to be considered "sensitive information". I have created and run remarketing lists for bankruptcy attorneys before - But, it's been a couple of years and that may have changed.


You can definitely try. Your lists may get disapproved, but that shouldn't cause any ad approval issues.


Marked as Best Answer.
Accepted by topic author Lakeer K

Remarketing For Legal & Dentists?

Top Contributor
# 3
Top Contributor

These all are not allowed because they might reveal or  imply a user's medical condition or financial or legal status

The list will be disapproved.  I agree  with @tomhalejr that this would not be a ground for suspension, but violations are kept on record. So, since this is clearly not allowed, I would not test.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Remarketing For Legal & Dentists?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks @tomhalejr & @MosheTLV