Referral Site with Gambling Offer
I want to run an add for an affiliate site, the ad itself will link back to the referral site but the content of the ad will be related to an online casino offer.
The ad will promote an offer along the lines of: 'Bet £25, win or lose, claim a free tablet'. (As I believe 'Claim a free tablet' would be too vague and against policy?)
Again, the ad will then link to a referral site and not the online casino itself.
Will I need to apply for a gambling certification for this?
Our other ads will not be in anyway related to online casino's.
Thanks for your hep.
Re: Referral Site with Gambling Offer[ Edited ]
November 2015 - last edited November 2015
If the content of the site is not related to the product promoted in the ad - you'll end up with very high CPC. (This is in general on AdWords)
The ad will be disapproved and most likely the affiliate landing page itself, will be suspended. Once you are suspended, you will not be able to fix the landing page (since owned by the affiliate, and you don't have access to the code) - the end result could be a suspension for good...
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Re: Referral Site with Gambling Offer
Thanks for your reply.
I must apologize, because I haven't explained myself very well at all!
We are trying to promote a deals website using display ads, we basically agree to exclusive deals with suppliers (Online shops, casinos, restaurants etc.) and then offer those deals to our users.
One of the deals is to Bet £25 on an online casino we have a partnership with and they will receive a free tablet.
The Ad itself will link back to our website where they will find the full details of the offer as well as the link to then go and complete the deal, so the ad is for our website and not the online casino.
Is it not possible to run something like this, even if we had gambling certification?
What if it was for something more conservative like '£20 off all heels'?
Again, I appreciate your help!