AdWords
2.1K members online now
2.1K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me
star_border
Reply

Referral Site with Gambling Offer

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi There,

 

I want to run an add for an affiliate site, the ad itself will link back to the referral site but the content of the ad will be related to an online casino offer.

 

The ad will promote an offer along the lines of: 'Bet £25, win or lose, claim a free tablet'. (As I believe 'Claim a free tablet' would be too vague and against policy?)

 

Again, the ad will then link to a referral site and not the online casino itself.

 

Will I need to apply for a gambling certification for this?

 

Our other ads will not be in anyway related to online casino's.

 

Thanks for your hep.

1 Expert replyverified_user

Re: Referral Site with Gambling Offer

[ Edited ]
Top Contributor
# 2
Top Contributor

@Dan E;

If the  content of the site is not related to the product promoted in the ad - you'll end up with very high CPC. (This is in general on AdWords)

The ad will be disapproved  and most likely the affiliate landing page itself, will be suspended.  Once you are suspended, you will not be able to fix the landing page (since owned by the affiliate, and you don't have access to the code) -  the end  result  could be a suspension for good... Smiley Surprised

Too risky...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Referral Site with Gambling Offer

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Moshe,

Thanks for your reply.

I must apologize, because I haven't explained myself very well at all!

We are trying to promote a deals website using display ads, we basically agree to exclusive deals with suppliers (Online shops, casinos, restaurants etc.) and then offer those deals to our users.

One of the deals is to Bet £25 on an online casino we have a partnership with and they will receive a free tablet.

The Ad itself will link back to our website where they will find the full details of the offer as well as the link to then go and complete the deal, so the ad is for our website and not the online casino.

Is it not possible to run something like this, even if we had gambling certification?

What if it was for something more conservative like '£20 off all heels'?

Again, I appreciate your help!

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
December 2015

Re: Referral Site with Gambling Offer

Top Contributor
# 4
Top Contributor
Hello again Dan .
Indeed, this requires a certification
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’