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Understand Google's advertising policies, including ad approval status and account suspension
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Punctuation and how adverts display

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# 1
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I'm struggling to find any recent Google policy or official guidance on the use of punctuation and how this affects how adverts display.

 

There are many old articles explaining the use of punctuation on Desc 1 to bring the line up to the headline and how Google will often show the display URL with the headline. Do any definite guidelines exist?

 

I would like to force an advert to display Desc 1 and Desc 2 on the same line, not bringing any text to the headline (or the URL if that's automatic). Is it possible to guarantee this format is displayed by not using punctuation in Desc 1?

 

 

 

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Accepted by MosheTLV (Top Contributor)
May 2016

Re: Punctuation and how adverts display

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# 2
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@Helen L

 

There is no way to guarantee that your ad serve in the structure you want. The various scenarios you've described are all done algorithmically.