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Understand Google's advertising policies, including ad approval status and account suspension
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Prohibited products insite search results

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# 1
Follower ✭ ✭ ☆

Hi Adwords-Community,

 

Case: We advertised for/sold products which are prohibited under the most recent policy. We made a secondary website for these products we can't advertise for, but we maintain our own brandname. We advertise for our brandname and if one looks at the site search report one sees a lot of brands of products we aren't allowed to sell on our advertising domain. 

 

As far as i know you aren't allowed to just link them to another domain in your navigation structure. But since we advertise for our brandname we capture people who intend to go to our secondary domain. 

 

Would we be allowed to confront people who use the insite search with a pop-up saying they should move to another domain? If not, how would you alternatively suggest to deal with this? 

1 Expert replyverified_user

Re: Prohibited products insite search results

Top Contributor
# 2
Top Contributor

Hello Jelle;

This is hard to answer without looking at the specifics.

Generally speaking, you cannot link the landing page to any other page showing a prohibited product.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Prohibited products insite search results

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# 3
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The landingspage wouldn't be linked, it'd be a popup on the search results page and only if one searches for a keyword that shows clear intend to navigate towards a prohibited product.

Example: Someone saw a Buck knife on our secondary domain (it has a thumbstud, it's prohibited). This person wants to return at a later point to make the purchase, he searches for our brandname and lands on our primary domain, the advertising domain. He can't find the buck page, because it's no longer on the domain, so he decides to use site search to find the product with no result.

If only we could tell this customer somehow he should move to the other domain....