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Understand Google's advertising policies, including ad approval status and account suspension
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Product Listing Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

This is a really messy way to work.  Hopefully it will get sorted as the new Google Shopping works through any teething problems. As I understand it the US is already going live with payment for product listing ads and that will follow in the UK next year. In the meantime there is an increase in product listing ads being disallowed in the UK as the Adwords team work through them ( I hope I am right in my understanding?)

Anyway my reason for posting is to try to generate some thought on how to make life a little less frustrating for merchants who want to be in Google Shopping when it is becomes chargeable and therefore want to have product listing ads running successfully.

 

There has been an increase this month in disallowed product listing ads items. On investigation it is in many cases near on impossible to understand why an item is disallowed and even when the reason is discovered it can be jaw droppingly surprising.  I give some examples below which indicate that rules have been set down without any thought of the broader impact and unintended consequences of applying them.

For instance:

 

Wine is a reason to disallow because of the Google policy on alcoholic beverage.  Forgive the English language lesson guys, but wine is not just a noun to describe an alcoholic drink - it is also an adjective used in conjunction with the word red to describe a colour.  Used as such it helps a merchant give a potential customer a very accurate description of the product colour. 

The word wine is also used in conjuction with the word vinegar, as in white wine vinegar - a very specific type of vinegar used in cooking and also in the care of fine fabrics when it is used in the final rinse to neutralise the soap.

Orange is a trade mark infringement.  Yes it would be if a business tried to use it as their company name.  But it cannot be and is not a trademark infringement if it is a fruit or a colour.

Use of a foreign language in appropriate to the target country. We sell French lingerie. So as you would expect there are French words in some of the title and or description. There is no alternative where the French manufacturer has set the name for the product.

These are just three examples of rules being applied in an unthinking way I have no doubt that there are more.  Please Google Adwords team if you are going to have rules apply them with intelligence and make it much clearer to us merchants what the reason is for disallowing in all circumstances so that we can understand the logic behind your decision.

 

Thank you.

Re: Product Listing Ads

Zee Community Manager
Community Manager
# 2
Zee Community Manager
Community Manager

Hi Mieu,

 

Thank you for your post and interest in Google Shopping. 

 

Questions like yours help us identifying things that could be improved to offer merchants the best possible online shopping experience. Our product, policy and engineering teams are constantly working on improving the user experience of our merchants on Google Shopping. At the moment, we can’t disclose too much information about how our internal enforcement systems work. I can assure you that your feedback was passed on competent teams that are looking into these features you had mentioned. Changes, based on your feedback and the one that we constantly receive from other merchants like you, are and will be implemented, where possible, to make our users happy!

Best,

Zee
G+

Re: Product Listing Ads

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

It's now seven months after this was posted and it looks like nothing has been done about it! We just had a group of ads disallowed for the use of the word 'Orange'.

These are the reasons why they should not have been dissalowed.
- These ads use the word 'Orange' to describe a place. Orange is the name of a town in Australia.
- Orange is a colour
- Orange is a fuit
- Orange is a flavour

- Orange is a common word
- The company 'Orange' hasn't operated as Orange in Australia for almost a decade. They are known as 'Three' in Australia.

Can somebody please let me know how dissalowing these ads is in the best interests of Google search users? (Particularly in Orange, where our services are hard to come by) Or maybe how naming a location has any affect on an overseas company that shares the name of that location?

I get that this is all automated, but if you want to dissallow ads for using a word as common as 'orange' then perhaps a little more care should be placed in that automation.... particularly if that ad is being shown in a town called Orange.

It only affects our business a little, but for other companies I could see this being crippling. I would appreciate an answer beyond- 'we'll look into it' because to any sane person this should appear absurd.

Thank you.

(P.S sorry if this seems a little grumpy, I've been on hold, waiting to talk to Google assistance now for over fourty minutes to try and solve this so I've had time to get grumpy.)

Re: Product Listing Ads

Community Manager
# 4
Community Manager

Hi there,

I've escalated this issue to a specialist. You should hear an update soon.

Thanks for your patience,
Mini

Re: Product Listing Ads

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hello Mini. Just  to let you know, after waiting on hold for an hour I was actually able to get the problem resolved. Thank you for your response.

- Chris

(P.S once again, please pardon the grumpyness, I hate being stuck on hold and being on hold for an hour had me fuming)

Re: Product Listing Ads

Community Manager
# 6
Community Manager

Thanks for posting the update Chris. 

 

Glad to hear that you got everything resolved,

Mini