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Product Listing Ads and Minimum Advertised Pricing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

The website I'm working on is in an industry that is both price competitive and where the manufacturers actively enforce minimum advertised pricing.

 

You may be familiar with minimum advertised pricing if you've ever shopped for electronics online and had to add the product to your shopping cart before you could see the price. This is because the manufacturer won't allow retailers to advertise prices lower than a certain amount.

 

Our Google Shopping account recently got flagged because the “price of one or more items in your data feed doesn't show on the product page on your website, they are either hidden or appear on the following pages.” In the examples given, they said the pricing was listed as "$60.00(feed) / Add to cart to see lowest price(landing page)".

 

In our PLA feed we have the minimum advertised price listed. On our product page we show the same minimum advertised price as the product feed, but it is crossed out and underneath say 'add to cart to see lowest price'. 

 

I can't find any information on how to handle minimum advertised pricing using product listing ads. Is the real issue that we have the price crossed out despite that not being mentioned by the reviewer?

 

Or are there approved ways of advertising that you offer a lower price that you aren't allowed to show on the product page that you can point me to?

 

Thanks for your help,

Jason

1 Expert replyverified_user

Re: Product Listing Ads and Minimum Advertised Pricing

Community Manager
# 2
Community Manager
Hi Jason,

Thanks for reaching out.

In general, the policy for pricing with Shopping items is the price data in your feed must match the price on the landing page. It sounds like yours does, but it could change later on in the purchase funnel because of Minimum Advertised Pricing.

I'm not entirely sure if our policy accounts for this, so I'm going to put you in touch with one of our specialists so that they can dig into the policy further for you. They'll reach out to you via email, but after they do, let us know what you discover about this.

Re: Product Listing Ads and Minimum Advertised Pricing

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Coco,
Thanks for responding. Do you have any sort of time frame for when someone will be contacting me via email? It's been a few days haven't heard anything yet.
Thanks,
Jason

Re: Product Listing Ads and Minimum Advertised Pricing

Community Manager
# 4
Community Manager
Hi Jason,

Thanks for letting me know. I just checked in and the team is still looking into the question for you. Can you let me know if you don't receive an email by the end of the week?

Re: Product Listing Ads and Minimum Advertised Pricing

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi, What was the outcome of this? Google's policies still don't account for manufacturer minimum pricing and its an issue with small companies getting called on it (and having PLAs disallowed) and large companies violating it at will. It seems a very subjective enforcement at the moment. Any idea if there will be a clear policy on this?

 

Thank you.

Re: Product Listing Ads and Minimum Advertised Pricing

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
After going back and forth with support a few times, the final verdict was:
‘You will need to either show the same price(lower one) in the Landing Page or exclude the option of “Add to cart to see lowest price” and show the same price while some one clicks on “Add to Cart”‘

So, basically, in order to comply with AdWords PLA policies you either need to violate the manufacturer’s pricing policies and advertise a lower price, or always charge MSRP (and nothing lower).

I responded with some examples of PLAs that I found for WalMart and BestBuy that also use the ‘add to cart to see lowest price’ approach and asked what they are doing differently than what we were. I was given a link and told that I should report them for policy violations.

As you mentioned in your first reply Coco we are complying with the policy of having the same price on the landing page - but clearly there is another unstated policy that you cannot imply further discounts or charge lower prices in the cart. If you are going to continue with this policy, I would recommend making it much more clear to advertisers by coming right out and saying something like ‘you may not charge a different price in the cart than what is on the landing page’ or ‘you may not mention additional discounts on the landing page’.

Re: Product Listing Ads and Minimum Advertised Pricing

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
I've got this same problem now and I can't seem to get a solution other than being asked to change the price in the feed to the final price - but this voilates our manufacturers policies - which means they will stop selling to us. This is a big problem the only solution I have seems to be to remove all of our products from google shopping, and that means a huge drop in sales for us. Everyone else selling these products is doing the same as us, we didn't invent the "add to cart" system... walmart, newegg, so many others are doing the same. Even Chrombooks have MAP pricing...

Re: Product Listing Ads and Minimum Advertised Pricing

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Where does the information / advertised prices come from? Is it advertised by the sellers / companies?
I am having a problem with newegg wholesaler regarding false advertising. A product listed on Google today Sunday 5/31/15 around 8am a 3.4 oz bottle of Mariah Carey Forever Perfume was listed for $1.00 plus $5.99 shipping and no sales tax. But when I click shop and it brings me to newegg.com it's listed at $16.80 plus shipping. I called newegg and they refuse to honor the advertised price. Newegg even has a price guarantee and they wouldn't help me at all. They could have at least gave me a promo code that would have gotten the price at least close to advertised price but NO they didn't. THEY DON'T VALUE THEIR CUSTOMERS. They said it is googles error not theirs. They said they didn't falsly advertise or provide any information to google.
I would like to know if newegg advised that product with Google for that price. Where does Google's information come from? Can Newegg wholesaler be held accountable. Any information or advice you can provide would be greatly appreciated. Thank you for your help.

Re: Product Listing Ads and Minimum Advertised Pricing

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
I have to agree with Newegg sorry. We submit products to Google shopping and the price is not what I submitted and not what is showing on my website. Google is not as perfect as they think they are. That you see by reading everything above.

Re: Product Listing Ads and Minimum Advertised Pricing

Community Manager
# 10
Community Manager
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