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Understand Google's advertising policies, including ad approval status and account suspension
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Problem with Upgraded URLs

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I tried to upload ads with the new final URL via the Editor and received the following message: “The item ineligible for URL upgrade. Edit its URLs, or upload it via ‘Post changes’.” Do you know how can I solve this problem?

 

Thanks

1 Expert replyverified_user

Re: Problem with Upgraded URLs

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Iddo P

Could you please share the URL that you are trying to upload..

Abhishek

Re: Problem with Upgraded URLs

[ Edited ]
Google Employee
# 3
Google Employee

With Upgrade URLs operation, the server verifies that the resulting tracking template/final URL/final mobile URL combination is equivalent to the original destination URL. For example, that would be the case if you simply copy destination URL to final URL and leave tracking template and final mobile URLs blank (but if you are using third-party tracking, you can't do that).

When this requirement is satisfied, Upgrade URLs can upgrade the ad while preserving its accumulated stats and approval status.

“The item is ineligible" warning is reported by the server, indicating that the requirement is not in fact satisfied: the server decided that the new settings are not equivalent to the old destination URL. You have two courses of action available at this point:

a) you could figure out what's wrong with the URLs, fix them, and try Post URL Upgrades operation again, or

b) you could perform regular Post Changes. This doesn't impose any special requirements on URLs or any other parts of the ad - but the ad will lose stats and will be sent for review (just as with any other edit).

Re: Problem with Upgraded URLs

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
The problem with AdWordsEng-Igor's suggestion is that "the server verifies that the resulting tracking template/final URL/final mobile URL combination is equivalent to the original destination URL. For example, that would be the case if you simply copy destination URL to final URL and leave tracking template and final mobile URLs blank" is directly contradictory to what the documentation states. The documentation is very clear that the "DESTINATION URL" column should be BLANK.

Re: Problem with Upgraded URLs

Google Employee
# 5
Google Employee
The server compares the destination URL the ad has currently (before the upgrade) with the final URL et al that Editor sends to it for the upgrade. When you clear the destination URL in Editor (which, indeed, you need to do), you do *not* also magically clear it on the server - the server still knows what it is.

Re: Problem with Upgraded URLs

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Thank you everyone for your help! Eventually I clicked on "Post normally" and my ads were successfully uploaded with the final URL.

Re: Problem with Upgraded URLs

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
I'm experiencing the same issue.

My destination URL included a third party tracking code. The new Final URL includes a simple link to my home page (http://www.fabristructure.com) and I've included the tracking template provided by my third party tracking company in the appropriate place in adwords editor.

I really can't post normally because I lose my historical data on tracking these ads.

Any suggestions?

Re: Problem with Upgraded URLs

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
To add to the above comment - my original destination url was also a link to my home page + tracking code.

Re: Problem with Upgraded URLs

Google Employee
# 9
Google Employee
If your destination URL is something like

http://tracker.com?code=1234&url=http://www.fabristructure.com

then you should set final URL to http://www.fabristructure.com and tracking template to

http://tracker.com?code=1234&url={lpurl}

Re: Problem with Upgraded URLs

Visitor ✭ ✭ ✭
# 10