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Understand Google's advertising policies, including ad approval status and account suspension
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Pre-approve Website/ have adwords check an URL, before it goes live?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

is there a way to have adwords check a website, without creating a live campaign? sort of like a sandbox check.

 

We have a few new projects going to launch soon and want to avoid multiple policy violations at once (might trigger an account suspension?) since most of these projects are in "sensitive" niches (mostly health).

 

We do our best to comply with the policies, but also want to find the right balance between "complying with adwords policies" and keeping the copy persuasive enough to actually make sales.

 

Also, the strictness of policies varies a lot by which sector you're in, so its sometimes difficult to foresee what will get approved and what not.

 

thanks!

2 Expert replyverified_user

Pre-approve Website/ have adwords check an URL, before it goes live?

Badged Google Partner
# 2
Badged Google Partner

A couple/few years ago Google allowed paused ads to be approved for this very reason. That way you can setup campaigns/ads ahead of time to make sure you have no issues. You can setup the campaigns with a pre-determined start date ahead of time, and as long as there are no disapproval's, everything should go live only when you want it to.

Tom

Pre-approve Website/ have adwords check an URL, before it goes live?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

thank you for your answer, but getting our campaigns live on time is not our concern. we want to avoid multiple policy violations at once (which could result in an account suspension). like an "off the record" check for our urls

Pre-approve Website/ have adwords check an URL, before it goes live?

Top Contributor
# 4
Top Contributor

Hi Heinrich,

 

It can be tricky getting health product/service sites approved, because as you have indicated, the promotional copy on the site that works best is often at odds with AdWords policy.

 

Google doesn't have any form of pre-approval, as that would only help the "bad actors" that they do not want as advertisers.

 

But you do have this forum, where you can seek the opinion of seasoned AdWords managers. I have worked with dozens of health niche advertisers to fix disapprovals, but by opinion can only be an opinion.

 

The most common problems are:

 

-claims without scientific backing

-guarantees of any sort, including "money back"
-mentions of time frames, like "in just 4 weeks"

-testimonials without disclaimers

-before and after pics without disclaimers

 

 

Pre-approve Website/ have adwords check an URL, before it goes live?

Badged Google Partner
# 5
Badged Google Partner

Whatever the final URL is for the ad(s) and extensions is part of the ad/extension approval process. Create the campaign(s) and pause it/them, set a start date at a later time, pause all the ads, etc., etc. There's any number of ways to go about it. You won't accrue any impressions until you have an active ad.

Tom

Pre-approve Website/ have adwords check an URL, before it goes live?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hi Rob,

 

thank you for your advice!

 

So offering a money back guarantee could actually be hurting the chances for approval?

 

Pre-approve Website/ have adwords check an URL, before it goes live?

Badged Google Partner
# 7
Badged Google Partner

Any offer has to be clearly cited within 1-2 clicks of the landing page.

 

When it comes to health related products or services - One of the most common areas of disapproval is for superfluous claims. We just had a question a couple of days ago in the forum from an acupuncture clinic that got disapproved/suspended. You can certainly advertise acupuncture, but if you claim that it will help you lose weight, appear more attractive, or generally make all you dreams come true, the ads are likely to be disapproved and/or the account suspended.

 

If your worry is account suspension, then definitely don't use an existing account, for an approved product/service that is generating profitable returns.

 

If the concern is that your ad content may not be approved due to messaging, then that's not as big of a concern. If you have a similar product/service you are currently advertising in an existing account, then you can experiment with that messaging by creating and pausing an ad. If that ad gets disapproved, then you can keep trying until you find something that works, with little to no consequences. 

 

If the site(s) in question are currently live, then cite them here and we can take a look and see if anything stands out as an issue. We are not Google, but we're all here because we want to try and help. Smiley Happy

Tom

Pre-approve Website/ have adwords check an URL, before it goes live?

Top Contributor
# 8
Top Contributor

Yep, a "money back guarantee" sounds pretty innocent and the buyer can't fail. But Google (seems to) see it as a reverse psychology way of saying this product/service will definitely work.

 

I think the bots look for "guarantee" combined with words like "weeks" "days" or "months", but there are bound to be many other triggers as well.

 

Pre-approve Website/ have adwords check an URL, before it goes live?

Badged Google Partner
# 9
Badged Google Partner

That's a great point @RobSkelton. I haven't ever had a client offer a money back guarantee. But - Price match guarantees on site, and in the ad content are definitely acceptable, and can be very effective. You just have to make sure you have a page/disclaimer clearly accessible which outlines the price match guarantee process.

 

So, is the distinction of possible approval between "price match" and "money back"?

Or, is the issue that the offer is not clearly outlined and accessible on site?

Is there a concern that the ad content could be disapproved, or that the site could be suspended, due to the money back guarantee?

Or, is the concern that the product/service is not likely to be approved due to other factors, and the money back guarantee is a secondary concern, as it relates to the ad content?

 

 

Tom

Pre-approve Website/ have adwords check an URL, before it goes live?

[ Edited ]
Top Contributor
# 10
Top Contributor

There is no pre ruling about Policy issues.  Google does not have the staff to support pre-ruling.

So the only way is to review the site prior to launching and verify compliance.

I would not add any "sensitive" URL to campaign either launched or paused. Both  would  trigger an account suspension, if a severe  violation is found. (A "moderate" violation usually results in a "site disabled" - meaning: only the site is suspended while account is still active).

@Heinrich H:

For healthcare products: Verify that all claims are correct and are well within common scientific acceptable practices within the medical community;

Money back guarantee - is allowed if a clear return policy is published on the site.

[Edited]

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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