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Understand Google's advertising policies, including ad approval status and account suspension
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Phone number in displayURL

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Sometimes I see phone numbers included in displayURLs.

Ex "www.domain.com/Call_512-456-7533"

 

DisplayURL policy doesn't specifically disallow this. Ad text policy is saying "Big NO-NO".

 

Legal?

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

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Marked as Best Answer.
Solution
Accepted by topic author Dmitry P
September 2015

Re: Phone number in displayURL

Google Employee
# 4
Google Employee
Hi Dmitry,

Sorry I should have clarified that this is definitely not approved. Its basically trying to bypass the rules for posting a phone number in your ad text.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Dmitry P
September 2015

Re: Phone number in displayURL

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Hello dmitry,

 

Here is the policy they are breaching, called Editorial Standards ( expand see examples ) : https://support.google.com/adwordspolicy/answer/176095?hl=en

 

editorial-standard-display-URL-no-phone.png

 

Also check this policy for "Relevance, clarity and accuracy" :

 

https://support.google.com/adwordspolicy/answer/176098?hl=en

 

"Phone numbers

  • Phone numbers and vanity phone numbers can't be used anywhere in ad text or in a sitelinks extension, except for company names that are actual phone numbers (such as "1800-EXAMPLE")."

View solution in original post

Re: Phone number in displayURL

Google Employee
# 2
Google Employee

Hi Dmitry,

 

If you or any other Advertisers notices unfair or violation of the Adwords policies on another website or ad, you can file a complaint on this formEach complaint will then be evaluated by our specialist team and appropriate action will be taken, if required. 

Re: Phone number in displayURL

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
I'm not complaining. I'm asking if displayURL policy doesn't directly disallow having phone number as a part of displayURL, does that mean it's ok for advertisers to use this approach?

Thank you.
Marked as Best Answer.
Solution
Accepted by topic author Dmitry P
September 2015

Re: Phone number in displayURL

Google Employee
# 4
Google Employee
Hi Dmitry,

Sorry I should have clarified that this is definitely not approved. Its basically trying to bypass the rules for posting a phone number in your ad text.
Marked as Best Answer.
Solution
Accepted by topic author Dmitry P
September 2015

Re: Phone number in displayURL

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Hello dmitry,

 

Here is the policy they are breaching, called Editorial Standards ( expand see examples ) : https://support.google.com/adwordspolicy/answer/176095?hl=en

 

editorial-standard-display-URL-no-phone.png

 

Also check this policy for "Relevance, clarity and accuracy" :

 

https://support.google.com/adwordspolicy/answer/176098?hl=en

 

"Phone numbers

  • Phone numbers and vanity phone numbers can't be used anywhere in ad text or in a sitelinks extension, except for company names that are actual phone numbers (such as "1800-EXAMPLE")."