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Understand Google's advertising policies, including ad approval status and account suspension
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Payday Loan Industry: Competitor Successfully Bidding On Our Brand Term???

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

 

I have a client who is competing online within the Payday loan industry and is therefore subject to the consumer advisory policies placed on this industry. My problem is, is that one of our direct competitors is bidding directly on our brand term and getting away with it. I have tried bidding on our own brand term and our ads will just not serve. I have been through the Google Support team online and through the phone, have also submitted a policy violation form online with no action taken on Google's behalf.

 

Has anyone got any suggestions? Or has this happened to anyone before and what was the outcome?

 

Cheers

Rhys

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Re: Payday Loan Industry: Competitor Successfully Bidding On Our Brand Term???

Top Contributor
# 2
Top Contributor

Hi @RhysJ;

Reading your query I understand that you are based in the UK

Now, payday loan ads will be triggered only vs specific search queries.

Can you elaborate about the scenario you are facing in terms of the Policy violation?

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Payday Loan Industry: Competitor Successfully Bidding On Our Brand Term???

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Moshe,

I am actually based in NZ (New Zealand)

The consumer advisory policy placed on the Payday loan industry prevents advertisers from bidding on competitors brand terms (Including your own brand term). The problem I have is that a single competitor has somehow managed to bypass this Google imposed policy and is in fact bidding on our brand term (where we can not). They should be under the same policy restrictions as we are due to the fact that we operate in the same industry.

Hope this makes sense?

Cheers
Rhys

Re: Payday Loan Industry: Competitor Successfully Bidding On Our Brand Term???

Top Contributor
# 4
Top Contributor

"@RhysJ

>>"The consumer advisory policy placed on the Payday loan industry prevents advertisers from bidding on competitors brand terms (Including your own brand term).

I am aware that there are restrictions on the keywords allowed. However, I am not aware of a restriction about the brand name.  Can you link a reference?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Payday Loan Industry: Competitor Successfully Bidding On Our Brand Term???

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Moshe,

Link to Google AdWords advertising policy page: https://support.google.com/adwordspolicy/answer/1314225?hl=en

"Because a consumer advisory has been issued about payday loans, AdWords will only serve payday loan ads if the phrase "payday loan" (or similar terms) are included in the user's query. On the Google Display Network, these ads will be shown only on sites related to payday loans."

We can assume from the above quote that brand terms are not included in these eligible keywords as they do not specifically include reference to payday loans in a search?

Rhys

Re: Payday Loan Industry: Competitor Successfully Bidding On Our Brand Term???

Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆
As discussed in another thread, it appears that Google are flexible on the T&Cs & if you spend enough you can get exceptions.

Re: Payday Loan Industry: Competitor Successfully Bidding On Our Brand Term???

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Paul do you have a link to the thread please? I am keen to check it out.

Cheers
Rhys

Re: Payday Loan Industry: Competitor Successfully Bidding On Our Brand Term???

[ Edited ]
Top Contributor
# 8
Top Contributor

@Paul F is  partially correct; (I disagree with the spend part. As discussed in another thread, Policy enforcement decisions  are independent of the advertiser's account spending / revenue).

 

@RhysJ The conclusion you drew is  not completed. A slight modification to the search query and it could be matched to a keyword, and the ad would be triggered. (e.g your brand name and "payday loan", included in the search query)

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Payday Loan Industry: Competitor Successfully Bidding On Our Brand Term???

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Thanks Moshe, the only problem I have with that is that when I am doing test searches I am specifically only typing in our brand term which has no reference to loans or payday loans at all and the competitors ad is still serving. meaning they are not broad-matching off any payday loan related keywords.

But I guess as Paul stated it comes down to what Google wants to do...

Cheers
Rhys

Re: Payday Loan Industry: Competitor Successfully Bidding On Our Brand Term???

Top Contributor
# 10
Top Contributor

@RhysJ;

I see your point

When you type the competitor's name - what do you get?  Make sure  to run those tests  in the Ad Preview tool or in incognito mode. (The system stores your past searches and shown results tailored to you)

If  in this case  competitors' ads are shown, someone needs to look into the keywords of the competitors. This only can be done by filing a complaint with Google.

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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