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Understand Google's advertising policies, including ad approval status and account suspension
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Paused Ads Review - Update from AdWords Specialists

Google Employee
# 1
Google Employee

Dear AdWords Community,

 

We will temporarily not be reviewing ads that are in a paused state.  As a workaround, you may upload your ads in an active state but schedule them to run on a later date. To learn more about Custom Scheduling, visit our Help Center.

 

Thanks,

Charvi

2 Expert replyverified_user

Re: Paused Ads Review - Update from AdWords Specialists

Community Manager
# 2
Community Manager

Thanks for the update Charvi. 

Re: Paused Ads Review - Update from AdWords Specialists

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Pardon my abbreviated French, but that is complete BS.  We are very promotional here, running promos for no more than 3-5 days on average with these ads uploaded at least 3-4 days prior to day of launch.  How the hell is this even beneficial?

Re: Paused Ads Review - Update from AdWords Specialists

Top Contributor
# 4
Top Contributor

Hi bgaspar, Charvi did actually give you the answer to your question in the original message.  Upload the Ads unpaused inside a Campaign that is set to run at a later date.  Charvi has also said that this situation is only temporary, not permanent.

 

The reviewing of Ads in a paused state is a relatively new feature anyway, only beginning in September 2011; what did you do before this feature was introduced?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Paused Ads Review - Update from AdWords Specialists

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Relatively new?  We are talking over a year here since that "feature" was launched.  What I was doing before then was work with a client who never ran promotions or if they did would run it for months at a time.  Since then I have worked with dozens of clients who run promotions on a bi-weekly and monthly basis.  The client I am doing this for in-house does promos every week, ranging from a 1 day flash sale to a 3 to 5 day weekly sale.  The longest they may go for a promotion is 2 weeks.  

 

This is why the ad review process is critical when it is posted as paused 3-4 days in advance.  I am being proactive in getting these ads up to be approved so that they show immediately when turned on.  Bing does not do this review process, and I have found that from a profitability perspective I am doing much better there than with Google.  But with Google controlling close to 70% of the market, I can't abandon them.

Re: Paused Ads Review - Update from AdWords Specialists

[ Edited ]
Top Contributor
# 6
Top Contributor

Hi bgaspar, well, yes, I'd say a year is relatively new, compared to the 12 years Adwords has been running (although in fairness I did think it was slightly more recent than that before I checked).

 

However, it still remains that a) this is a temporary, not permanent, withdrawal and b) the option still exists to submit a Campaign that's paused with the Ads enabled.

 

Nothing is stopping you working as you were before, you've just got to do it differently for a while.  I might even go as far as saying that using a paused Campaign with enabled Ads is probably a better way to do what you describe since it allows you to control a particular promotional Campaign all in one place without having to "unpause" a number of Ads.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Paused Ads Review - Update from AdWords Specialists

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

I understand it's a temporary thing, my concern is the fact that there is a good chance this could happen again down the road.

 

It makes no sense for me to create paused Campaigns with enabled ads.  These ads are going into Campaigns that make up roughly 80-90% of my revenue.  Having worked in the Finance sector for 15 years, it's all about revenue.

 

I've made the necessary precautions moving forward to ensure that this doesn't impact my bottom line.  It's just a bother to add this step to the process when we are trying to be LEAN in how we do things here.

Re: Paused Ads Review - Update from AdWords Specialists

Top Contributor
# 8
Top Contributor

Yeah, I understand your concerns, but I don't really see why you can't just adjust the way you work. 

 

I'm assuming that previously, you would upload a new set of "Paused" Ads (using Adwords Editor?) into a Campaign some days before this particular promotion was due to start.  When the promotion begins, hopefully the Ads have been Approved and you then enable them and off they trot.

 

How is this different to uploading these same Ads, with an Enabled status into a Campaign that's paused, then enabling the Campaign when the date arrives?  As I said, in some ways it's even better since you could easily set a Start Date and End Date for the Campaign (although admittedly you could Automate or Script this for the Ads).

 

I'm sure there will be some structural issues with working this way but it might be as simple as having an "active" Campaign and a "pending" Campaign, switching between the two as they become active/are taken down (I'm sure you see what I mean).

 

I'm sure the withdrawal of the process is with good reason.  Google always want to improve their approval process so whatever the reason is, I'm sure it's unavoidable and will probably be lifted before we've finished arguing about this Smiley Happy

 

Jon

 

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Paused Ads Review - Update from AdWords Specialists

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Again, I agree that your option is viable, but methodically it is redundant and therefore not worth the time or duplicative effort on a more established campaign.  

 

Marked as Best Answer.
Solution
Accepted by topic author Charvi
September 2015

Re: Paused Ads Review - Update from AdWords Specialists

Google Employee
# 10
Google Employee

Dear AdWords Community,

 

As you can see in the earlier update here, some advertisers may have noticed that ads uploaded in a paused state were not being reviewed temporarily. 
 
This has now been resolved, and ads (both paused and active) will be reviewed as normal within 3 business days.
 
Thanks!
Charvi