AdWords
3.7K members online now
3.7K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me
star_border
Reply

New pending policy on sexually explicit content - adult toy websites

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We run a couple of successful campaigns on behalf of two companies. Upon reading the below email, whilst obviously its will affect those that promote graphic depictions or show graphic images, we are unsure to whether this affect the adult toy industry in general i.e. those that just sell products under the current Adult or Non-Family status as current.

 

"Beginning in the coming weeks, we'll no longer accept ads that promote graphic depictions of sexual acts including, but not limited to, hardcore pornography; graphic sexual acts including sex acts such as masturbation; genital, **bleep** and oral sexual activity."

 

 

1 Expert replyverified_user

Re: New pending policy on sexually explicit content - adult toy websit

Top Contributor
# 2
Top Contributor
It seems that Google is going to tighten the Adult content section of the Policy but no clear details yet;
https://support.google.com/adwordspolicy/answer/4271759?hl=en&ref_topic=29265
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: New pending policy on sexually explicit content - adult toy websit

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
That's my point they've issues the warning with no details and tell you to make changes. The new policy is only a couple of weeks away but without details where do you start to make changes?

Another and unrelated issue i've always had is the policy pages never show the update date or revision status so we never know if these abouve are the old, current or pending policies.

Re: New pending policy on sexually explicit content - adult toy websit

Top Contributor
# 4
Top Contributor

As for point #1 - have you tried calling Google's CS to get some more details?

 

As for point #2 Correct. I agree. Documentation control (revision #, and date) should be in place, on any documentation. I will bring up this  point with the Policy team at Google.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: New pending policy on sexually explicit content - adult toy websit

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Yes I did and the impression I got was they were just as much in the dark, they said sit tight and wait for the policy to be published. Not the best advice I have heard when an email asks you to take action beforehand to avoid disapproval.

Re: New pending policy on sexually explicit content - adult toy websit

Top Contributor
# 6
Top Contributor
If you have a specific question we could refer to Google.
Please remember this is a public forum. Avoid any adult explicit / graphic language.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: New pending policy on sexually explicit content - adult toy websit

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
doesn't matter. We'll wait.

Re: New pending policy on sexually explicit content - adult toy websit

[ Edited ]
Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

I called and was told nudity was still ok so long as there was no sexual activity but I know of others that have called today and were told site content must be non nude so there is still confusion with advertisers and employees.

 

What they should have done is update the policy specifics at the site first, then send the email to give advertisers time to make sure our ads are in compliance with the new policies and only then begin disapproving those that are not in compliance.

 

Some of the info in the email is far too vauge for advertisers to check compliance of their ads, for example, how are advertisers supposed to know what Google specialists will consider hardcore pornography vs just pornography.