Re: New ad...First time user[ Edited ]
January 2013 - last edited January 2013
Generally the approval process takes up to 3 days.
After that - in my experience - the ads are nveer going to get approved unless you request manual approval.
I have a couple of clients - one sells airsoft guns, the other is a pharmacy - whose ads never get approved automatically - I always have to call Google and ask for manual approval.
If your product is in a sector which is more controlled, then your ads will get flagged by the robots - certain keywords just do this: guns, pharmacy, prescription, wine (yes references to alcoholic drinks need to be approved - if it's for a restuarant (i.e. wine and dine) it's OK - if it's for a wine club it gets an "over 18" limited approval status - and so on. It's unlikely that these will simply get approved "on their own" - you'll need to push them along.
Whilst you don't get a "disapproved" status, then you're just stuck in this limbo....
you should get in touch with Google