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Understand Google's advertising policies, including ad approval status and account suspension
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My adwords ad status displays "Eligible (Misconfigured)". What does that mean?

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# 1
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The ad status on one of my ads is "Eligible (Misconfigured)", Yet I've checked the settings and seen no red flags. I would like some help with this.Sketch.png

Thanks in advance,

Jonathan

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Accepted by MosheTLV (Top Contributor)
August

My adwords ad status displays "Eligible (Misconfigured)". What does that mean?

Rising Star
# 2
Rising Star

You will be using a bidding strategy that requires conversion data, and there haven't been any conversions.

 

 

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August

My adwords ad status displays "Eligible (Misconfigured)". What does that mean?

Rising Star
# 2
Rising Star

You will be using a bidding strategy that requires conversion data, and there haven't been any conversions.

 

 

My adwords ad status displays "Eligible (Misconfigured)". What does that mean?

Visitor ✭ ✭ ✭
# 3
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So is there a problem or will it just go away once I get conversions?

 

My adwords ad status displays "Eligible (Misconfigured)". What does that mean?

Rising Star
# 4
Rising Star

Maybe someone else can answer that - I've always removed the bidding strategy.

 

 

My adwords ad status displays "Eligible (Misconfigured)". What does that mean?

Visitor ✭ ✭ ✭
# 5
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Configure the conversion pixel hope it will go. 

 

My adwords ad status displays "Eligible (Misconfigured)". What does that mean?

Visitor ✭ ✭ ✭
# 6
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Hi Jonathan! Looks like you just created a new campaign.  Nice!  When you see "Eligible (Misconfigured)" check your bidding strategy settings.  Chances are it is set for Enhanced CPC.  To fix this select the campaign with the error.  Go to settings and scroll down to Bid Strategy.  For Manual CPC click Edit and make sure the box next to Enable Enhanced CPC is unselected.  Save and you should be set! You only want Enable Enhanced CPC if you are using conversion tracking.  This would require a Pixel to track your conversions for enabling you to get more into the weeds with your data.  If you don't have conversion tracking for your ads, then you don't want Enhanced CPC enabled.  Hope this helps!

Re: My adwords ad status displays "Eligible (Misconfigured)". What does that mean?

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# 7
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Thanks Howard, it really helps.