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Understand Google's advertising policies, including ad approval status and account suspension
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Mobile app promotion - policy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I want to promote an app that is a fun/casual slot machine app that is available in iTunes, Google Play and Amazon store.

I read your gambling policy guide and I wanted to know:


  • If I want to promote this app, what do I need to do? It is not a real gambling app, there is no betting on real money.


Any thoughts and/or feedback would be appreciated.



1 Expert replyverified_user

Re: Mobile app promotion - policy

Google Employee
# 2
Google Employee

Hi Tal. Thanks for your post. 


Firstly, could you provide me your site link so that I can give you a little more insight?  


I understand that you have already read our policies on Casinos and Gambling. In addition, your ad also must adhere to the software principles policy, located here.


Otherwise, in general, Google doesn't allow online gambling (such as gambling, sports betting, and casino games) regardless of whether money is exchanged. However, there may be further restrictions based on which countries your campaign targets.  


If you feel that your app meets all of the requirements, please review the following steps:

  1. See the country-specific requirements located here and confirm that you meet those requirements.
  2. Apply for AdWords certification:
    • If you are a privately-licensed operator in one of the countries where we permit online gambling content, please fill out the online gambling application form in the AdWords Help Center. To help prevent unnecessary delays, be sure to provide all of the requested information.
    • If you operate in one of the countries where we allow only state-run entities, please use this form to provide your website URL, AdWords customer ID, and a request for state-run gambling certification.
    If you want to target more than one country, please submit a separate application form for each country.

Re: Mobile app promotion - policy

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Shanea,

Can you please define "state run entity" as regards the lottery.

i am based in Thailand and the state run lottery is permitted to be advertised through Google adwords, do i need a licence for that? or just a certification from adwords to be able to run my ads.

Also please note I do not actually promote the selling of the lottery in my ads , but I provide a service giving tips and prediction of numbers.

Your feed back will be much appreciated...