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May I use animated .GIF ads for mobile and tablet?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

The link below states that "Animated GIFs cannot be used in mobile or tablet ads," however I am currently running approved animated gif ads for both tablet and mobile campaigns. I have called to ask about this a few times and no one really knows what to tell me except that ad review is subjective and that I should go by the current guidelines going forward. Can I continue to create gif ads for mobile and tablet? They seem to be working well for me and I don't understand why the guidelines state this if it is not being enforced.

 

Thanks for any feedback in advance.

 

https://support.google.com/adwordspolicy/answer/176108?hl=en

Re: May I use animated .GIF ads for mobile and tablet?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Animated GIF ads are promotable only if they fit with the conditions, may be your animated banner is complying with the conditions given.