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Understand Google's advertising policies, including ad approval status and account suspension
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Malicious or unwanted software policy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My account was suspended because of the "Malicious or unwanted software policy".

 

I really don't know what is malicious or unwanted. I offer a free trial of a software module used by software developers. The site clearly says that it's a free trial and the price of the 'full' version is clearly visible.

 

Google asks me to fill in the form at:-

https://support.google.com/adwordspolicy/contact/advertise_software_pol

 

I fill in the form and wait a couple of weeks and then the 'bot' comes back quoting exactly the same thing.

 

I'm stumped. I really don't know what to do.

1 Expert replyverified_user

Re: Malicious or unwanted software policy

[ Edited ]
Top Contributor
# 2
Top Contributor


below is a summary checklist --

(1) verify the eula/tos is clearly visible -- either entirely, directly, as
text or as a clearly visible link, on all site download/landing pages.

(2) verify install and uninstall instructions are clearly visible --
either directly or as a link, regardless of any integration with
any operating-system's package-handling, or how simple,
intuitive, easy, obvious, or well-known, the tasks may be.

(4) verify the eula/tos, and un/install instructions are easy to locate and
are available within the landing-pages and download-pages on the website --
both before and after any software is purchased or installed.

(5) verify that the authorization-to-distribute form has been
submitted for any free or free-trial software -- even if the
software's authoritative-source and advertiser are identical.
https://support.google.com/adwordspolicy/contact/advertise_software_pol

generally, check for any email responses or rejections of the form.

(6) verify a clearly-labeled download-button exists, all download items
are properly code-signed, all download-flows match the expected behavior
of the software's intended-use, any unexpected behavior is prevented,
and all functionality is fully transparent.

(7) verify all significant installation-options and system-changes
can be both reviewed and rejected, by a user, during installation.

(8) verify there is no malware or similar, within
the software, on the site, or linked from the site.

(9) verify the ad includes the name of the specific software.

(10) verify the software, site, and business-model do not
violate any related policies; verify the business has not
been flagged before.

generally, be certain that there have not been issues
with the kind of software being advertised; the entire
online landscape of related software may be considered.

all rules apply to both the software being offered and
any programs included in any bundled-software offer.

importantly, these are not the only policies related to
software, software-downloads, and software related
ads, and google is the final arbiter of all policies.

posting an exact url link to the website or ad
may allow others to offer specific suggestions.

see also
https://www.google.com/about/company/unwanted-software-policy.html
https://support.google.com/adwordspolicy/answer/6025827
https://support.google.com/adwordspolicy/answer/6169380
https://support.google.com/adwordspolicy/answer/6020954
https://support.google.com/adwordspolicy/answer/1308246