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Understand Google's advertising policies, including ad approval status and account suspension
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Lower Impressions after reinstatement

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# 1
Visitor ✭ ✭ ✭

Since we were reinstated a couple of weeks ago, we have seen a significant drop in impressions, approx 25% with no real changes in bid amount and quality score. Do you know if this is normal in accounts down for nearly a month?

1 Expert replyverified_user
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Accepted by ElizabethP (Community Manager)
September 2015

Re: Lower Impressions after reinstatement

Top Contributor
# 2
Top Contributor

Hi there;

This is a pure performance issue, not related to the account being reinstated. 

To me it sounds as an issue of new competitors advertising or limited budget.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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