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Understand Google's advertising policies, including ad approval status and account suspension
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Lottery Services

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I have a new client who offer lottery services, he doesnt gamble for you he just offer you a service regarding the national lottery.


Now I presume Google will declare this website gambling related.


I checked Google gambling policy per country:

Australia + NZ, Russia  , UK, Germany, Sweden,Canada,  Denmark, Netherlads, Romania, Poland, Hungary, French and Spain 


now in most of the countries I need a valid license per country+ a certification with Google.


My questions are:

1) Do you know countries where we can advertise on words like:"lotto" or "lottery", without license?

2) there is a way to make my website a "service place" and not a gambling related website?


Thanks A lot



Re: Lottery Services

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hello eyalG,


I suggest that you call google themselves and get one of the reps to fast track the apporval or at least to check into if it can be approved.


You can 1-866-2Google.  I've found that calling them directly will impact your account with approvals much quicker than waiting.


Also you can check out more information on approvals here:


And for other ways of contacting Google (email, live chat etc) if you cant call, you can find here:


Hope this helps.