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Landing page policy - links on landing page

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Quick question. Can a landing page contain a link to a site that sells disallowed products?
For example: Let's say I'm selling cooking knives.  Ad destination URL is a page with cooking knives. The entire destination site (domain) has only cooking knives and cutlery (i.e. allowed products). 

Can my landing page contain a link to a different site that carries a wider product line, including disallowed products (like military knives)?
For example: a footer link: :Brought to you by Parent Company (with a link to the parent company site.)
Thanks in advance!

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Accepted by topic author Mary Anne G
July 2016

Re: Landing page policy - links on landing page

Top Contributor
# 2
Top Contributor

On the landing page itself- no.

On the site - depends. ( Think of Walmart - it also sells knives - would you then exclude all items on  Walmart?)

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Mary Anne G
July 2016

Re: Landing page policy - links on landing page

Top Contributor
# 2
Top Contributor

On the landing page itself- no.

On the site - depends. ( Think of Walmart - it also sells knives - would you then exclude all items on  Walmart?)

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Landing page policy - links on landing page

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks - makes sense!
Walmart's landing page for knives (query: walmart knives) has no throwing knives on the page but has a link to them with "throwing knives" in the anchor text - which seems more "gray" than what we're considering. The type of link I'm asking about would be more like a branded link to the parent company home page.