AdWords
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Understand Google's advertising policies, including ad approval status and account suspension
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Landing Page Insertion

Google Employee
# 1
Google Employee

Is landing page insertion permitted in Google Adwords? An answer to this question.  Tamara from our Online Specialist Support Team dealt with an issue like this recently, and here is what she has to share:

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Marked as Best Answer.
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Accepted by topic author Kate O
September 2015

Re: Landing Page Insertion

Google Employee
# 2
Google Employee

Interesting question! So from what I gather this wouldn't be allowed because the content on the Landing Page needs to be the same for all users, regardless of how you get into the page (ie whether it was from clicking on an ad or getting in directly from your browser).

 

Would this be considered cloaking? (Showing different content to Google than to the user for malicious purposes; A non-fixable policy abuse).

 

This isn't technically cloaking (cloaking info here) as it isn't really showing different content to different users than to google (which is the definition). However, it's possible that we might use that as the reason for disabling just to be on the safe side if we don't know what they're doing - so if you're seeing cloaking disabling due to Landing Page Dynamic Insertion, this is likely why.

 

Best advice is  to avoid this altogether if you can - keep all content on the Landing Page consistent for all users Smiley Happy Otherwise, the site could potentially be suspended as it’s sending different things to different users.  

 

Hope that helps to clarify!

 

Re: Landing Page Insertion

Google Employee
# 3
Google Employee
Awesome, Thanks Tamara!