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Understand Google's advertising policies, including ad approval status and account suspension
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Landing Page Guidance

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Promoting a landing page via GDN and need some help understanding whether the following page violates Google Guidelines.

https://www.videocaddy.com/animation/resources/guide-to-animations.php

1 Expert replyverified_user

Landing Page Guidance

Eva Rising Star
Rising Star
# 2
Eva Rising Star
Rising Star

Hi @Flatworld S

 

I don't see why this page would violate the Google Guidelines. It looks fine to me. 

But if you want to be 100% sure, you can find destination requirements here https://support.google.com/adwordspolicy/answer/6368661?hl=en. 

 

By the way, just my friendly advice on the form. It's better only ask for information you must have in your web form. You know people are lazySmiley Happy You can read more on the best practices for perfect landing page forms here: http://www.wordstream.com/blog/ws/2015/07/27/landing-page-forms. 

 

Hope that helps

Regards,
Eva

Landing Page Guidance

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Hi Eva,

      The period at the end of Wordstream link actually caused it to redirect.  

http://www.wordstream.com/blog/ws/2015/07/27/landing-page-forms  (same link, minus the ".")

Landing Page Guidance

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hello Eva, thank you for responding!

Earlier I received another response from community member that's considerable (comment has been removed). What is your opinion on below comment:

 

"that landing-page likely violates a few policies.

google tends to favor crystal-clear business-models and total transparency.

for example, there does not seem to be any clear, transparent, details as to
why such personal information is being collected, nor what may be done with
such information; such details are certainly not needed for a typical download.

regardless, free-downloads or free-items in exchange for such
information is one example of what is generally not allowed."

Marked as Best Answer.
Solution
Accepted by topic author Flatworld S
February 2017

Re: Landing Page Guidance

Eva Rising Star
Rising Star
# 5
Eva Rising Star
Rising Star

Hi @Flatworld S

I did some research on your topic and I found more information on collecting personal data online. Some information indeed may be prohibited to collect. You can find examples below:

 

"Examples of user information that should be handled with care: full name; email address; mailing address; phone number; national identity, pension, social security, tax ID, health care, or driver's license number; birth date or mother's maiden name in addition to any of the above information; financial status; political affiliation; sexual orientation; race or ethnicity; religion

Examples of irresponsible data collection & use: obtaining credit card information over a non-secure server, promotions that claim to know a user's sexual orientation or financial status, violations of our policies that apply to interest-based advertising and remarketing"

https://support.google.com/adwordspolicy/answer/6008942?hl=en

 

 

So as you may see, collecting names, emails and phone numbers is not prohibited, as long as there is no misusing personal information. 

 

"The following is not allowed:

Using personal information in ways that users have not consented to

Examples: Re-selling users' contact information, using images of users in ads without their consent

Promotions that directly address the user using personal information

Example: Ads addressing a user by name, title, or job position

Specific example: "Hello John Smith - buy flowers here!"

Promotions that use, or imply knowledge of, a user's personal information

Example: Promotions that claim to know your financial status or political affiliations

Specific example: "You're buried in debt. Get help today."

https://support.google.com/adwordspolicy/answer/6020956

 

To protect yourself and, also, your visitors' privacy you should add a Data Collection and Privacy Policy to your landing page, where you specify your purposes for collecting, security and protection of the information. You can find examples online. Adding the Privacy policy on your website is a requirement if you running Remarketing campaign, too. 

 

Hope it helpsSmiley Happy

 

 

 

 

 

 

Regards,
Eva