Landing Page AppSumo Style
Re: Landing Page AppSumo Style
Welcome to the forum
Without going into any 3rd party practices or design recommendations, I would rather stick to what Google thinks could be a high Quality Landing Page and what should be there, what should not be there to be in compliance. After all we have to advertise with Adwords, so the policies and compliance are meant to be followed, what Google wants us to be.
You can refer to this article, giving clear instructions on what Google considers your Landing page to be.
Best of Luck!