Keyword requires review before it can run
I tried copying and pasting a long running campaign and when pasting I received errors stating some keywords require review before they can run (these same keywords are running in the original campaign)
So I tried manually adding these keywords and received the same error with no option of 'Request review' or 'Request exception'
The site is an approved software download site and the keywords are broad phrases like 'download for windows'
Any idea why this happens suddenly and how I can get the keywords approved ?
Re: Keyword requires review before it can run[ Edited ]
July 2016 - last edited July 2016
Hi @Alda R,
Certain keywords may need manual review according to specific AdWords policies. You do not need to do anything for requesting review. As you add such keywords, they go for review automatically. If everything is found to be fine, they should be approved, if not, you can check the status column.