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Understand Google's advertising policies, including ad approval status and account suspension
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Keyword requires review before it can run

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# 1
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Hi

 

I tried copying and pasting a long running campaign and when pasting I received errors stating some keywords require review before they can run (these same keywords  are running in the original campaign)

So I tried manually adding these keywords and received the same error with no option of 'Request review' or 'Request exception'

The site is an approved software download site and the keywords are broad phrases like 'download for windows'

 

Any idea why this happens suddenly and how I can get the keywords approved ?

 

Thanks

1 Expert replyverified_user

Re: Keyword requires review before it can run

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @Alda R

 

Certain keywords may need manual review according to specific AdWords policies. You do not need to do anything for requesting review. As you add such keywords, they go for review automatically. If everything is found to be fine, they should be approved, if not, you can check the status column.

 

Thanks
Ratan Jha
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Re: Keyword requires review before it can run

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# 3
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The error appears without the keyword being added