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Keyword Iphone

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# 1
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Hi, how they can advertise keyword "iphone", please explain ? Thank you.

1 Expert replyverified_user

Re: Keyword Iphone

Top Contributor
# 2
Top Contributor

Hi Khanhla,


They are actually using alternative spellings on the ad text to bypass the filter. If you are referring to the fact that the ads are actually being displayed on the search "iphone", this is acceptable providing "iphone" or any alternative is not included within the ad descriptions.


These advertisers will be caught eventually and most likely have their accounts suspended.

ScottyD, AdWords Top Contributor
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