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Keyword Disapproved due to Trademark

[ Edited ]
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# 1
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Hi all,

I know as it says here https://support.google.com/adwordspolicy/answer/6118?hl=en&ref_topic=1626336 that "Google will not investigate or restrict the use of trademark terms in keywords, even if a trademark complaint is received."

But I tried once to add a competitor's brand to one of my keywords - not Ads. And the keywords got disapproved due to Trademark. So how did he claim this?

Target country was Australia and it was about 2 years ago.

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Accepted by topic author Mohamed H
December 2015

Re: Keyword Disapproved due to Trademark

Rising Star
# 4
Rising Star
Hi Mohamed,

Keywords never get disapproved, only ads get disapproved. Even no account get disapproved if you use any trademark term as your keywords.
Please check again with your ads, you might have used it somewhere(check display url also)

You can go through the policy details to check the reason for disapproval of ads.

Go to ads tab >> columns >> modify columns >> `Attributes >> add policy details >> apply.

Regards
Archit, AdWords Rising Star, Community Profile
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Re: Keyword Disapproved due to Trademark

KT
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# 2
KT
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Hi Mohamed,

Welcome to adwords community!
As per my knowledge, The approval has to come from the trademark owner, and it is they who complete a Trademark Authorization Form.
Your ad can be disapproved for a variety of trademark related reasons. To see the details of the disapproval, go to your account's Ads tab and click the white speech bubble next to "Disapproved" in the Status column. You'll see the trademark term in question and a link to our policy.

If you're not able to receive authorization to use the trademark, consider removing the trademark term from your ad. Edit your ad and resubmit for review.

Hope this helps!

Re: Keyword Disapproved due to Trademark

Follower ✭ ☆ ☆
# 3
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Thanks KT but it was a keyword not an Ad. And I knew the disapproval reason.
I am asking how did he claim it if Google says you can't
Marked as Best Answer.
Solution
Accepted by topic author Mohamed H
December 2015

Re: Keyword Disapproved due to Trademark

Rising Star
# 4
Rising Star
Hi Mohamed,

Keywords never get disapproved, only ads get disapproved. Even no account get disapproved if you use any trademark term as your keywords.
Please check again with your ads, you might have used it somewhere(check display url also)

You can go through the policy details to check the reason for disapproval of ads.

Go to ads tab >> columns >> modify columns >> `Attributes >> add policy details >> apply.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Keyword Disapproved due to Trademark

Follower ✭ ☆ ☆
# 5
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I know that this is the rule! But apparently it happened!
I don't have the keyword on account any more but that's I got in the Disapproval bubble.

Also keywords can get disapproved if the final URL linked is not working.

Re: Keyword Disapproved due to Trademark

[ Edited ]
Rising Star
# 6
Rising Star

Edit:

 

Apology, after checking the adwords policies, I come to know that:

A disapproved keyword usually means there's an issue with one or more of our advertising policies, such as the destination or final URL policy.

AdWords reviews and approves your campaign keywords, if the keywords fall under adwords prohibited content. Google AdWords does not permit advertising products and websites related to firearms, drugs, cigarettes, pornography, hard alcohol, fireworks, and more.


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Keyword Disapproved due to Trademark

Rising Star
# 7
Rising Star
You can go with the keyword diagnosis report to have in-depth look at keyword health through several different keyword statuses. To use this, please go through the mentioned steps:

Go to the keywords tab >> details >> keyword diagnosis >> run test

Regards
Archit, AdWords Rising Star, Community Profile
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Re: Keyword Disapproved due to Trademark

Top Contributor
# 8
Top Contributor

@Mohamed H

As mentioned, keywords are not disapproved due to trademark;
The reason is a different one,
Check the Policy column, on the ads tab for the disapproval reason;
See detailed instructions here:
https://support.google.com/adwords/answer/1704381?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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