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Understand Google's advertising policies, including ad approval status and account suspension
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JC Penny mass AdWord's violation?

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# 1
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2 Days ago having seen SEVERAL ad's on Google shopping produced by "JC Penny" or it's marketing contractors for several bathroom rug sets at the $15.00 to $35.00 range I drove with my wife to the retail store to pick-up a set since the ad showed it was available nearby. When we got there, we did indeed find the rug sets but was surprised to find that there was no "set" at the advertised price, only individual items. Bringing the advertised price of $15.00 up to the tune of over $400.00 We took the time to talk with management and showed them the ad(s) (mind you there are over 80+ with the same violations), and showed them the problem.


All the ad's show the for sale items as a SET and the title and wording all indicate SET, but after clicking on the ad and eventually landing on the JC Penny website, it still shows pictures of the SET but you must purchase each item separately. I have included screen shots of 1 of the ads as well as Google's AD Words policy which all the rest of us seem to be held to. JC Penny has a history of violating Googles terms and conditions at least as far back as 2011. Anybody of the opinion that this is ok and not a violation of AdWords policy? Will they get special exceptions because of the millions they spend with Google?


Google shopping search "bath rug sets"Google shopping search "bath rug sets"Click on JC Penny ADClick on JC Penny ADClick THROUGH to SHOP button - now price and other info are not matchedClick THROUGH to SHOP button - now price and other info are not matchedAdWords policy on misleading adsAdWords policy on misleading adsHow many of these or other JC Penny ads have same problem?How many of these or other JC Penny ads have same problem?

1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2016

Re: JC Penny mass AdWord's violation?

[ Edited ]
Top Contributor
# 2
Top Contributor

potentially policy violations may be reported directly to google --

google typically requires the exact aclk (ad-click)
url, of the exact ad, to take appropriate action.

without a url containing the aclk -- the google-provided advertising link
that leads to the retailer's landing-page -- google usually cannot take
the appropriate action.

screen-captures or the merchant's url are generally not enough,

regardless of the extent of any violations or ad-spend amounts.

see also