AdWords
4.9K members online now
4.9K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me
star_border
Reply

Is this double serving?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is this classed as double serving?

 

These two domain appear in PPC ads when searcing for "injury compensation calculator" in the UK.

 

Borth are run by the same compnay (you can tell by the website design and logo mentions it and the cont us / about us page mentions the same address and company registration number).  Is this double serving?

 

 

http://www.national-accident-helpline.co.uk/making-a-claim/claimonline.html?s=google&gclid=CNmikKe2z...

 

http://www.road-accidents.co.uk/road-accident-claims/car-accident-claims/?s=ra-googleppc&gclid=CJP80...

1 Expert replyverified_user

Re: Is this double serving?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello Simon07; welcome;

 

If this is the same business (=same ownership - that is still not confirmed); and since theservice provided is the same (=road accident compensation), and I assume that pricing would be the same (=legal service) - this is, apparently, a violation of double serving .

 

To protect the value and diversity of the ads people see on Google, we generally discourage advertisers from running ads for the same or similar businesses across multiple accounts triggered by the same or similar keywords.

Violations of this policy occur when multiple websites share Common Ownership (defined below), plus when two or more of the following factors are present:

  • Common product offering:
  • Similar pricing: When pricing is available on the sites, there's a price difference between the sites of 25% or less for substantially the same product or service.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Is this double serving?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks MosheTLV,

 

It is the same business - it couldn't be any clearer!:

 

http://www.national-accident-helpline.co.uk/about-us/ shows:

 

"National Accident Helpline Limited®

Company registration number: 2857601

Incorporated in England Address and Registered Office: 1430 Montagu Court, Kettering Parkway, Kettering, Northants, NN15 6XR

Regulated by the Ministry of Justice in respect of regulated claims management activities. No. CRM1437; registration recorded on the website www.claimsregulation.gov.uk"

 

And

 

http://www.road-accidents.co.uk/contact/ shows;

 

"Road Accident Helpline (a trading name of National Accident Helpline Limited)

Company registration number: 2857601

Incorporated in England

Address and Registered Office:

  • 1430 Montagu Court, Kettering Parkway, Kettering, Northants, NN15 6XR

Road Accident Helpline is regulated by the Ministry of Justice in respect of regulated claims management activities. No. CRM1437; registration recorded on the website www.claimsregulation.gov.uk"

 

Pricing and service is the same: it goes to the same call center who then effectively sell/pass the leads to same panel of solicitor firms.

 

I have mentioned this to the google policy team; a google rep who contact me about reviewing my account; as well as our google representitive.  It's been over a week and the ads continue to show.

 

Google just refer me to the double serving help page but don't say if this is a violation - so I don't know if I can do the same thing.  All I know is that CPC are now higher and competitor performance is poorer as a result of what I would deem to be double serving.

 

Do you think that's becase National Accident Helpline is a big spender on Google & so a different policy applies to them?

 

I have also noticed that National Accident Helpline have ads where the title is 26 charcters instead of the 25 charcter limit.  This happens when they use the company name as the title.

Re: Is this double serving?

Top Contributor
# 4
Top Contributor

Hello again;

All advertisers treated equally!

Report using this form

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=176378

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Is this double serving?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
thanks

Re: Is this double serving?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

I have submitted what I suspect is double serving to the polciy team  - I wonder how quickly they will do somthing?