1.6K members online now
1.6K members online now
Understand Google's advertising policies, including ad approval status and account suspension
Guide Me

Is this a prohibited practice?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

A recent client has been doing PPC with a company that promised him, aside from "unlimited" clicks, first page placement. 


I recall reading this in the Google Partners policy and agreements about promising placement. However, it's not 100% clear since the example that is given says "top placement." Would this still qualify as prohibited practice? 


I know and understand how Adwords works, but what are your thoughts on the unlimited clicks? 


Policy link:

2 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Dan B
September 2015

Re: Is this a prohibited practice?

Top Contributor
# 2
Top Contributor
Offering unlimited clicks or even ANY placement as a guarantee is against the Partners 3rd party policy.

If they're not partners, there's nothing stopping them from offering that. However, if they ARE partners, this is not allowed and they can be reported. The easiest way to do this is to click the "report this partner" link at the bottom of their partner profile page.

The problem is proving this. Was this said to your recent client in a private chat or email? Maybe on the phone? If it's not published on their website, it's going to be hard to prove.

Re: Is this a prohibited practice?

Top Contributor
# 3
Top Contributor

Here you are Googl'es guidelines  for working with 3 parties:


What to watch out for

We believe that it’s important for you to have a great experience with Google advertising. If you don’t, please let us know. Be sure first to work with your third-party partner to try to resolve any issues before contacting us.

Many third parties have earned our trust by representing the best interests of their advertisers. But some third parties do not. Here are some activities to watch out for and let us know about:

  • Not sharing the cost and performance of advertising campaigns: You have a right to know, at a minimum, the number of clicks, impressions, and cost of your Google ads.
  • Guaranteeing ad placement, either on a specific advertising channel or in a specific position: It’s not possible to guarantee a specific ad position on search results pages. Ad position is determined by an auction and changes dynamically with every new search. Some third parties may only charge you if they achieve your desired ad placement, but those that guarantee a specific position (i.e. the top position every time a user searches for your keyword) are misrepresenting how Google’s advertising works.
  • Claiming to be from Google: Ask this person for their name and to email you from their (not email address; if you’re still unsure,contact us to find out.
  • Harassing or bullying you into signing up: Third parties cannot remove your business from the natural or organic search results on
  • Claiming advertising on Google will affect your organic or natural ranking: Advertising on Google has no impact on your organic or natural ranking in the search results; the two are completely separate.
  • Deceptive pricing: The agency may not use the correct advertising budget as agreed with you. Make sure that you get an official copy of your agreement in writing.


Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’