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Understand Google's advertising policies, including ad approval status and account suspension
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Is this a Bridge or Doorway or Gateway ?

[ Edited ]
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# 1
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Low value content is defined as follows:

 

Content that is replicated from another source without adding value in the form of original content or additional functionality

  • Examples: Mirroring, framing, or scraping content from another source

Landing pages that are solely designed to send users elsewhere

  • Examples: Bridge, doorway, gateway, or other intermediate pages

Now I am confident that these two sites are considered mirrors:

http://www.magazinediscountcenter.com

http://com-sub.biz

 

My question is if the following landing page used with Adwords would be considered a Bridge, Doorway or Gateway page:

 

http://www.people.com-sub.biz/?&gclid=CK6tkLT_icUCFbLm7AodByQAbg

 

Note - Ads are being displayed for both sites simultaneously.  

1 Expert replyverified_user

Re: Is this a Bridge or Doorway or Gateway ?

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Top Contributor
# 2
Top Contributor

Hi @Reha K

I think we had this case in the past. It seems as a "double serving" (though all components of double serving need to be checked - I did not verify). 

As for the content - it is NOT a bridge / doorway. (All synonyms  to describe a landing page with no added value user. This is not the case.) 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Is this a Bridge or Doorway or Gateway ?

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# 3
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Would you agree that http://com-sub.biz is undeniably a mirror of http://www.magazinediscountcenter.com ?

Re: Is this a Bridge or Doorway or Gateway ?

[ Edited ]
Top Contributor
# 4
Top Contributor

Hello again @Reha K;

"Double serving " or mirroring  or doorway or bridge page are all techniques (i.e technical methods) which violate the "gaining unfair advantage"  clause of the Policy;

In this case, if you said that " Ads are being displayed for both sites simultaneously". Since Google will only show one ad per account on the same SERP - this is more likely a case of double serving. The technique in which the content is duplicated is less import;

 

Anyway, to summarize: all those methods are a violation of the "gaining unfair advantage" clause of the Policy.

You can report a violation  using this link:

https://support.google.com/adwords/answer/176378?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Is this a Bridge or Doorway or Gateway ?

[ Edited ]
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# 5
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While I appreciate your input and suggestions about reporting the violation, at this point this thread is academic. I have reported this so many times starting last fall that I have carpal tunnel as a result. I have absolutely no expectation that this will ever be addressed.

 

The pragmatic take-away for anyone researching the issue is:
1. Any form of double serving is easy to execute and get away.

2. Double Serving efforts can be protected by leveraging legal channels such as setting the various duplicate web properties up as fanchisees or independent companies  ( such as distinct LLC/etc).
3. Even the most obvious cases (like the one from this post) are next to imposible to stop.

4. You will never know if the issue was actually investigated or not.  
5. Even if you are sucsesful in getting violators to stop, they will likely spring up again with a new site a short while later. 

 

Re: Is this a Bridge or Doorway or Gateway ?

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Top Contributor
# 6
Top Contributor

Well... Since I have seen hundreds of cases of double serving and handled many - I respectfully disagree with your conclusions.

The only statement I do agree is that Google does not report back the outcome of the its investigation.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Is this a Bridge or Doorway or Gateway ?

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# 7
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MosheTLV wrote:

...I have seen hundreds of cases of double serving and handled many.


In your experience of handling these cases what was:

  • the average time it took to get any resolution?
  • the fasted and longest amount of time it took to see action?
  • Did you ever utilize your internal contacts to escalate issues (I see that you often refer to the ability to escalate matters to the Policy Team)

MosheTLV wrote:

I do agree is that Google does not report back the outcome of the its investigation.


So what would you recommend advertisers in this situration do?

  • Re-Report the issue daily/weekly/monthly using the online forum?
  • At what point should they assume that the violation they see is in fact not a violation (such as not understanding that the various sites are franchises and thus allowed to double serve)?

It's like driving a car without know were you are going, how long it will take to the get there and possibly no one ever telling you you've driven too far.

Re: Is this a Bridge or Doorway or Gateway ?

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# 8
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Hi Everyone,

 

What about these pages? They are owned by www.californiaautohaus.com. They share the same content. Just substitute "Land Rover" with "BMW" or "Mercedes"

 

http://bmwrepairservicesandiego.com/

 
Peter

Re: Is this a Bridge or Doorway or Gateway ?

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# 9
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Hi Peter -

Are they advertising all three sites under the same keyword. While minor, the audiences for these three sites could arguably be different. I also noticed that they had different business addresses and other small points of differentiation. Do you have any examples of where they might be gaining an unfair advantage (double serving etc)?