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Understand Google's advertising policies, including ad approval status and account suspension
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Is this Double Serving? Same website brand but different domains for different languages

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# 1
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I've spotted a competitor doing this. 

E.g. on Google.fr for the English search "cheap watches" they advertise their French website and their English website. The content is in English for one and French for the other. E.g. CoolCheapWatches.fr and CoolCheapWatches.com (made up domains for examples).

Is that against policy? The content is different I guess? But the business is the same. Confused Smiley Happy

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Accepted by topic author ttg-francis
April 2017

Is this Double Serving? Same website brand but different domains for different languages

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @ttg-francis,

 

The pivotal factor is user experience which is not very surprising knowing that users have always been in the focus of Google's philosophy. 

Please read this very important note quoted directly from the horse's mouth.

 

***   Abusing the ad network / Unfair advantage   ***

https://support.google.com/adwordspolicy/answer/6020954?hl=en

"Note: Keywords should fit the target audience’s likely intent when searching, and each website or app that you promote should offer distinct value to users."

 

The above translates that promoting two websites with the same business and ownership may be okay, however, the values offered to users should be distinctly different. (E.g. you may want to offer discounted or outlet prices on one website and regular prices on another one.) The adjective distinct here means 'recognizably different in nature from something else of a similar type'.

 

Often times, a decision can only be made on a case by case basis. If you think the values offered to users on their 2 websites are not distinct, you may want to report on them on the form linked-to below:

 

https://support.google.com/adwords/answer/176378?hl=en

 

Best,

Lakatos

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author ttg-francis
April 2017

Is this Double Serving? Same website brand but different domains for different languages

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @ttg-francis,

 

The pivotal factor is user experience which is not very surprising knowing that users have always been in the focus of Google's philosophy. 

Please read this very important note quoted directly from the horse's mouth.

 

***   Abusing the ad network / Unfair advantage   ***

https://support.google.com/adwordspolicy/answer/6020954?hl=en

"Note: Keywords should fit the target audience’s likely intent when searching, and each website or app that you promote should offer distinct value to users."

 

The above translates that promoting two websites with the same business and ownership may be okay, however, the values offered to users should be distinctly different. (E.g. you may want to offer discounted or outlet prices on one website and regular prices on another one.) The adjective distinct here means 'recognizably different in nature from something else of a similar type'.

 

Often times, a decision can only be made on a case by case basis. If you think the values offered to users on their 2 websites are not distinct, you may want to report on them on the form linked-to below:

 

https://support.google.com/adwords/answer/176378?hl=en

 

Best,

Lakatos

Re: Is this Double Serving? Same website brand but different domains for different languages

Top Contributor
# 3
Top Contributor

Hi @ttg-francis,

 

Considering that you're seeing both domains listed on the same search / auction, I'd agree that they're potentially violating the "Gaining an unfair advantage" policy. You can report them by using this form and let the Google team decide for themselves.


ScottyD, AdWords Top Contributor
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